How to Use Instagram Threads to Grow Your Podcast Audience

How to Use Instagram Threads to Grow Your Podcast Audience

Author: Mark Asquith July 13, 2023 Duration: 17:00

Warning! This episode contains some f-bombs and other well placed word bombs - but they’re worth it.

Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Instagram, aka Zuckerberg, launched last week and has already amassed almost 100 million users.

Within three days, I saw a podcast "guru" claiming to know how to use Threads to grow your podcast and, sure enough, the content they published about it was shockingly awful.

So, how do you use Threads to grow your podcast audience?

The truth is that, right now, the algorithm is still all over the place and there are features (such as a "following only" feed) still missing. Does this mean that you can't use Threads to grow your podcast? No. Well, sort of no. In fact, Threads is, right now, just another tool to use in order to genuinely "social network" and that is SO very different to "promoting your sh*t".

Let's have a frank chat about how to use Instagram Threads to grow your podcast, then.

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Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
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