Is YouTube Good for Podcasting? A Deep Dive with James Cridland

Is YouTube Good for Podcasting? A Deep Dive with James Cridland

Author: Mark Asquith May 25, 2023 Duration: 54:08
The Podcast Accelerator: How to Grow Your Podcast
TechnologyBusinessEducationHow ToMarketing

In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and special guest James Cridland, the founder and editor of Podnews, as we explore these new features and address some critical questions.

We'll begin by discussing the specifics of YouTube's new podcasting features and who has access to them. James and I discuss the process of getting your podcast on YouTube using and delve into the possibilities of RSS integration in the future.

Together, we'll compare YouTube's analytics to other platforms and examine if their podcast offering integrates with current podcast hosting and distribution platforms. We'll also talk about the various formats that may excel or flounder on the platform.

Monetization is inevitably on the minds of indie podcasters, too, so we'll tackle questions regarding how YouTube handles pre-roll and mid-roll ads, the platform's compatibility with your own ads, and the potential for dynamic ads when RSS is finally supported. We'll also chat about Ashley Carman's recent article and the insightful "Up Front with Simon Jordan" data as reported by Podnews last week.

As we venture further into YouTube's podcasting offer, James and I will discuss the potential implications of YouTube being another "walled garden" for the medium and what it means for the open podcasting ecosystem. We'll also consider how this development could impact major players like Apple and Spotify, amongst others.

Finally, we'll explore whether YouTube's entrance into podcasting will have different effects on small, indie creators compared to larger, more financially successful creators, branded podcasts, and media companies like Wondery.

My special guest today:


Useful links from the episode


Fan of the show? Find it helpful?

You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.

Your next steps

I teach podcasting a lot and for free. So, here's what I'd recommend you do next:

  • Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
  • Ask me anything at all about podcasting over on Twitter: Twitter

If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

Official website RSS
The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
3 Actionable Dynamic Content Insertion Ideas [not-audio_url] [/not-audio_url]

Duration: 26:08
Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast…
Are YOU the Thing Stopping Your Podcast Growing? [not-audio_url] [/not-audio_url]

Duration: 21:16
The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego…
How to Get Guests to Share Your Podcast [not-audio_url] [/not-audio_url]

Duration: 29:57
An interview show is touted as the way to "explode" your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't movin…
Are Your Podcasting Processes Killing Your Show? [not-audio_url] [/not-audio_url]

Duration: 19:20
The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can yo…
A Simple Twitter Strategy for Podcast Growth [not-audio_url] [/not-audio_url]

Duration: 25:32
Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.
How to Get More Listener Engagement [not-audio_url] [/not-audio_url]

Duration: 32:57
We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.
Beware the Podcast Sales! [not-audio_url] [/not-audio_url]

Duration: 17:11
There's a litany of "bargains" to be had around the holiday season, but when is a bargain something to be wary of in podcasting?
Dynamic Ad Insertion Explained Simply [not-audio_url] [/not-audio_url]

Duration: 25:26
Are you wondering what “dynamic ad insertion” means in podcasting? Maybe you’ve heard about “DAI”, but have never wanted to ask what it is – here’s a full explanation of what dynamic ad insertion means!
Scared to Experiment with Your Podcast? [not-audio_url] [/not-audio_url]

Duration: 9:54
Being bold is the only way to break a plateau, but knowing what to do requires a little experimentation.
2 Actionable Podcast Brand Experience Tips [not-audio_url] [/not-audio_url]

Duration: 18:02
What do people say about your podcast when you're not in the room? What do they tell friends about your podcast and how, if you aren't in that proverbial room, can you have any influence over what they say?

«1234567...10»