Why Isn't My Podcast Marketing Working?

Why Isn't My Podcast Marketing Working?

Author: Mark Asquith January 8, 2021 Duration: 13:41

Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of course, podcasters like you. There are usually specific and identifiable reasons that marketing fails, no matter the industry or product being marketed, and your podcast is no different.

Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.

I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.

Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.

Your next steps

I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
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