3. How to select a name for your brand, company, or alter ego

Hosted by Jules Pools, The Pool Party: Design and Branding for DIY Artists and Entrepreneurs is a practical guide for anyone building something from the ground up. This isn't about abstract theory or unattainable perfection; it's a hands-on workshop in audio form. Jules focuses on actionable, simple branding exercises that cut through the noise, helping you clarify what you do and who you serve. Each episode breaks down a specific aspect of visual identity and strategic messaging, translating often-intimidating design concepts into manageable steps. You'll hear straightforward advice on developing a cohesive look and feel, crafting your story, and communicating your value without a massive budget. The conversations are geared toward independent creators, solo entrepreneurs, and artists who manage their own creative direction, as well as those who collaborate with designers and want to speak the language. The goal is to make professional branding feel less like a mysterious art and more like a series of logical, doable decisions. Tune in for a candid, resourceful take on building a brand that truly fits you and your work. This podcast lives in the intersection of creative passion and business savvy, offering a toolkit for making your mark on your own terms.