N°6 - Handling Objections Like a Premium Leader

N°6 - Handling Objections Like a Premium Leader

Author: Yasmin Breden March 4, 2026 Duration: 26:10
Objections are one of the most misunderstood parts of selling. Most people treat them like attacks. Or like problems that need to be overcome with better arguments. In this episode, Yasmin breaks down a completely different perspective: Objections are rarely about logic. They are nervous system responses to desire, risk, identity expansion — and the fear of stepping into a new level. Instead of pushing harder, persuading more, or trying to “win” the sale, premium leaders learn to listen on a meta level and understand what the objection is actually protecting. In this episode you’ll learn: • Why objections are usually projected self-sabotage • Why taking objections personally destroys sales dynamics • How to hear what is being said beyond the words • When NOT to handle an objection at all • Real examples of objection conversations that led to five-figure sales This episode will completely change how you view objections — and how you respond to them as a leader. Because premium sales isn’t about overcoming objections. It’s about understanding them.

There's a quiet intensity to the conversations on THE PREMIUM WAY Podcast, hosted by Yasmin Breden. It moves past the usual talk of luxury logos and expensive finishes to examine the deeper foundations. This is a series dedicated to the psychology, standards, and identity that allow certain brands to command genuine authority and lasting cultural relevance. Each episode digs into the mechanisms that create real demand, exploring how clarity of purpose and decisive leadership normalize a higher standard far more effectively than any visual campaign alone. You'll hear discussions that connect strategic business thinking with principles of art and design, dissecting how perception, aesthetics, and underlying value systems intertwine. The aim is to understand the substance behind the status-how brands build a world so compelling that it reshapes expectations. For anyone involved in management, marketing, or creative direction, this podcast offers a nuanced lens on what it truly means to operate at a premium level, making it a thoughtful addition to your listening routine.
Author: Language: English Episodes: 7

THE PREMIUM WAY Podcast
Podcast Episodes
N°4 - How To Move Upmarket Without Abandoning Your Current Clients [not-audio_url] [/not-audio_url]

Duration: 25:44
Moving upmarket is one of the most misunderstood transitions in business. Many founders hesitate to elevate their positioning, pricing, or standards — not because they lack the ability, but because they fear abandoning t…
N°3 - The Aesthetics Trap (& why ugly brands still sell) [not-audio_url] [/not-audio_url]

Duration: 16:51
When people want to elevate their brand, they usually start with visuals. New photos. New colors. New logo. But here’s the uncomfortable truth: some of the ugliest brands still outsell the most aesthetic ones. In this ep…
N°2 - The Relatability Lie [not-audio_url] [/not-audio_url]

Duration: 13:18
Premium brands are not built on relatability. They are built on expansion. In this episode, I break down why the constant advice to “be more relatable” might be the very thing diluting your authority — and why the brands…
N°1 - The Cost Of Premium [not-audio_url] [/not-audio_url]

Duration: 21:06
Premium is often reduced to aesthetics, price tags, or visual polish. But the truth is: premium has very little to do with how something looks, that's the tip of the iceberg — and everything to do with the internal stand…