Harnessing Technology and Marketing for Explosive Growth: The Hothead Burritos Story

Harnessing Technology and Marketing for Explosive Growth: The Hothead Burritos Story

Author: Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions December 15, 2025 Duration: 35:54

In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian interviews Peter Wiley, co-founder and marketing IT mastermind behind Hothead Burritos. They discuss the company's innovative use of technology and marketing strategies which have fueled their rapid growth. Peter shares insights on the importance of integrating marketing with IT, streamlining operations through digital ordering, and leveraging loyalty programs. The conversation also covers Hothead Burritos' unique offerings, including their variety of sauces, and their approach to catering and delivery. Listeners get a deep dive into how tech-savvy practices can lead to a more efficient and customer-focused restaurant experience.

00:00 Hot Head Burritos

01:13 Introduction and Guest Introduction

02:41 Hothead Burritos: Brand Overview

04:18 Expansion and Locations

05:18 Customer Experience and Menu Customization

09:32 Digital Integration and Online Ordering

13:23 Third-Party Delivery and Integration

17:36 Catering and Large Orders

18:46 Creating an Online Ordering Menu for Catering

20:03 Evaluating Menu Offerings for Online and Catering

21:26 The Importance of Loyalty Programs

22:24 Incentivizing Catering Orders

27:19 Converting Customers Across Channels

30:35 Leveraging AI and Data Analytics

32:33 Popular Menu Items and Personal Favorites

34:39 Staying Engaged with Hothead Burritos




Ever feel like the tech in your restaurant is more of a headache than a help? You’re not alone. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions cuts through the noise, offering real talk from people who’ve been in the trenches. Host Jeremy brings a lifetime of perspective-his family founded Custom Business Solutions, and he spent school vacations soldering components, giving him a unique, ground-up understanding of the systems that keep dining rooms and kitchens humming. This isn’t abstract theory; it’s practical knowledge forged from years of combined hands-on experience in implementation, marketing, and daily operations. Each episode feels like a conversation with a trusted advisor, breaking down complex topics into actionable advice you can use immediately. Whether it’s navigating a new point-of-sale rollout, understanding how to leverage data, or simply making your current tech stack work harder for you, this podcast provides clarity. Tune in for straightforward discussions that focus on one core goal: using technology to run your business more smoothly and profitably. It’s a resource built on genuine expertise, designed specifically for owners and operators who need reliable solutions, not just flashy trends.
Author: Language: English Episodes: 100

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Podcast Episodes
Innovating Kids' Menus: A Revolution in Family Dining [not-audio_url] [/not-audio_url]

Duration: 36:07
In this episode of The Restaurant Technology Guides podcast, host Jeremy Julian speaks with the founders of Kids Menu, Herman and Chrissy, to discuss their innovative platform aimed at transforming the children’s dining…
Succeeding in the Restaurant Industry with NRN's Sam Oches [not-audio_url] [/not-audio_url]

Duration: 37:18
Succeeding in the Restaurant Industry with NRN's Sam OchesIn this episode, Jeremy Julian hosts Sam Oches, Editor in Chief of The Nation's Restaurant News, to discuss significant trends and insights shaping the restaurant…
Innovating Consistency: Donato's Pizza with CEO Kevin King [not-audio_url] [/not-audio_url]

Duration: 36:19
Innovating Consistency: Donato's Pizza with CEO Kevin KingIn this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is joined by Kevin King, the CEO of Donatos Pizza, a legacy brand based in Columbus,…