Mastering Restaurant Marketing with Rev Ciancio

Mastering Restaurant Marketing with Rev Ciancio

Author: Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions October 14, 2024 Duration: 36:19

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian talks with Rev Ciancio, a hospitality marketing consultant and CMO at Salad House and Handcraft Burgers Brew. They discuss effective restaurant marketing strategies, focusing on the importance of local search optimization, email marketing, and guest feedback. Rev shares insights on why social media isn't a primary driver for customer acquisition and emphasizes the value of CRM growth through regular, targeted email newsletters. They also delve into the significance of guest sentiment and how to incentivize repeat visits for improved customer lifetime value. The episode offers practical tips and real-life examples for restaurant operators looking to enhance their marketing efforts.

00:00 Introduction to the Podcast
00:48 Meet Rev Ciancio: The Marketing Wizard
02:45 Rev's Journey from Music to Hospitality
08:24 The Importance of Local Search for Restaurants
08:57 Common Mistakes in Restaurant Marketing
17:52 The Golden Metric: CRM Growth
18:15 The Power of Weekly Newsletters
19:45 Email vs. Social Media: The Debate
22:09 Overcoming Content Creation Challenges
25:45 Essential Tech for Restaurant Marketing
29:08 Guest Feedback: The Key to Success
34:15 Engaging with Rev Ciancio


Ever feel like the tech in your restaurant is more of a headache than a help? You’re not alone. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions cuts through the noise, offering real talk from people who’ve been in the trenches. Host Jeremy brings a lifetime of perspective-his family founded Custom Business Solutions, and he spent school vacations soldering components, giving him a unique, ground-up understanding of the systems that keep dining rooms and kitchens humming. This isn’t abstract theory; it’s practical knowledge forged from years of combined hands-on experience in implementation, marketing, and daily operations. Each episode feels like a conversation with a trusted advisor, breaking down complex topics into actionable advice you can use immediately. Whether it’s navigating a new point-of-sale rollout, understanding how to leverage data, or simply making your current tech stack work harder for you, this podcast provides clarity. Tune in for straightforward discussions that focus on one core goal: using technology to run your business more smoothly and profitably. It’s a resource built on genuine expertise, designed specifically for owners and operators who need reliable solutions, not just flashy trends.
Author: Language: English Episodes: 100

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Podcast Episodes
Scaling Success in the Restaurant Franchise World with Paul Tran [not-audio_url] [/not-audio_url]

Duration: 43:52
In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian converses with Paul Tran, a seasoned entrepreneur and franchise expert. With a 20-year journey in the restaurant industry, Paul shares his sto…
Revolutionizing Digital Signage with Eli Chmouni of Neon [not-audio_url] [/not-audio_url]

Duration: 42:13
In this episode of the Restaurant Technology Guides podcast, Jeremy Julian discusses the transformative journey of digital signage with Eli Chmouni, CEO of Neon. Eli shares his unique path to founding Neon, a company tha…
Revolutionizing Restaurant Operations with AI-Powered Video Analytics [not-audio_url] [/not-audio_url]

Duration: 38:10
In this episode of the Restaurant Technology Guys podcast, Jeremy Julian sits down with Brock Weeks, CEO of Savvy, to discuss groundbreaking AI video analytics transforming multi-site restaurant operations. Brock explain…
Unlocking Restaurant Profitability with Chip Klose [not-audio_url] [/not-audio_url]

Duration: 42:13
In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian dives into the intricacies of restaurant profitability with special guest Chip Klose, a bestselling author and host of the Restaurant Strate…
Unlocking Restaurant Growth with Newk's Eatery CEO Frank Paci [not-audio_url] [/not-audio_url]

Duration: 32:21
In this episode of the Restaurant Technology Guides podcast, Jeremy Julian, Chief Revenue Officer at CBS Northstar, interviews Frank Paci, CEO of Newk's Eatery. Frank shares insights from his extensive career in the rest…