117. Retail Media Gets Real: Steve Dietch

117. Retail Media Gets Real: Steve Dietch

Author: Shekar Raman Gary Hawkins July 22, 2025 Duration: 41:30

In this episode of The Retail Perch, Gary and Shekar welcome Steven Dietch, Chief Revenue Officer at Bridg, for a timely conversation on how retail media is reshaping the industry. From his early days in computer science to IBM Sweden and now leading strategy at Bridg, Steve shares how platforms like Bridg and Rippl are helping retailers turn shopper data into powerful engagement. The three dive into the opportunities and challenges facing regional players, the role of AI and third-party data, and growing concerns around data privacy and security.


Hosted by Shekar Raman, CEO of Birdzi, and Gary Hawkins, CEO of the Center for Advancing Retail & Technology, The Retail Perch offers a unique vantage point on the rapidly changing world of retail. This isn't just industry analysis; it's a series of conversations that dig into the practical intersections of technology, consumer behavior, and business strategy. Each episode provides a fresh perspective, challenging conventional thinking about how everyday retail operations are being transformed. The hosts draw from their deep frontline experience to build a new framework for understanding everything from your local grocery store to global e-commerce trends. Recognized among the top grocery industry podcasts to follow, the discussions here are grounded in real-world application. Tuning into this podcast means hearing directly from two thought leaders who are actively shaping the future of the sector, breaking down complex ideas into actionable insights for entrepreneurs, executives, and anyone curious about the business of selling. You'll find a focus on the tangible forces-data, AI, logistics, and customer experience-that are redrawing the competitive landscape right now.
Author: Language: en-us Episodes: 100

The Retail Perch
Podcast Episodes
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