64. The Path to Personalization: Part II

64. The Path to Personalization: Part II

Author: Shekar Raman Gary Hawkins March 28, 2022 Duration: 33:42
In Part II of this series, Gary shares how he took his family stores from mailed out paper coupons targeting the top 30% of shoppers to an engine that supported personalization algorithms which allowed him to deliver coupons to specific customers via the web, email, or a kiosk. Shekar then explains the transition from pre-cloud data centers to the more accessible cloud and how it democratized access to high-performance computing. They finish their discussion by clarifying the difference between segmentation and personalization.

Hosted by Shekar Raman, CEO of Birdzi, and Gary Hawkins, CEO of the Center for Advancing Retail & Technology, The Retail Perch offers a unique vantage point on the rapidly changing world of retail. This isn't just industry analysis; it's a series of conversations that dig into the practical intersections of technology, consumer behavior, and business strategy. Each episode provides a fresh perspective, challenging conventional thinking about how everyday retail operations are being transformed. The hosts draw from their deep frontline experience to build a new framework for understanding everything from your local grocery store to global e-commerce trends. Recognized among the top grocery industry podcasts to follow, the discussions here are grounded in real-world application. Tuning into this podcast means hearing directly from two thought leaders who are actively shaping the future of the sector, breaking down complex ideas into actionable insights for entrepreneurs, executives, and anyone curious about the business of selling. You'll find a focus on the tangible forces-data, AI, logistics, and customer experience-that are redrawing the competitive landscape right now.
Author: Language: en-us Episodes: 100

The Retail Perch
Podcast Episodes
59. Interview with Harold Lloyd of Harold Lloyd Presents [not-audio_url] [/not-audio_url]

Duration: 49:15
This week Gary and Shekar have the pleasure of speaking with Harold Lloyd, vice president at Harold Lloyd Presents, Inc, where for the past 25 years he has been presenting ideas and solutions to the retail and supermarke…
58. Interview with David Klavsons of King Juice Co./Calypso Lemonade [not-audio_url] [/not-audio_url]

Duration: 41:39
The Retail Perch is back this week with a refreshingly new perspective from a CPG company. Gary and Shekar interview David Klavsons, Chief Executive Officer at King Juice/Calypso Lemonade. David explains his journey from…
57. Interview with  Rupal Patel of VocaliD [not-audio_url] [/not-audio_url]

Duration: 44:25
This week's episode is a slight departure from our usual focus on grocery retail. Shekar and Gary have the opportunity to speak with Rupal Patel, CEO of VocaliD, custom synthetic voice designers, and the makers of PARROT…
56. Interview with Daniel Lundh of Lifvs powered by Storekey [not-audio_url] [/not-audio_url]

Duration: 40:33
Are unmanned stores the wave of the future? This week Gary and Shekar speak with Daniel Lundh, founder and COO of Lifvs, and the platform that powers it, Storekey. Daniel shares why areas of Sweden can be considered food…
55. Interview with John Readman of BOSCO™ powered by Modo25 [not-audio_url] [/not-audio_url]

Duration: 46:24
This weak Shekar and Gary delve into digital marketing with John Readman, Founder & CEO BOSCO™ powered by Modo25, an AI machine learning tool that suggests where retailers should be investing their marketing spend. Throu…
54. Harold Lloyd Presents Share Group [not-audio_url] [/not-audio_url]

Duration: 24:16
In this special episode, Shekar Raman and Gary Hawkins participate in another Harold Lloyd Presents share group. They explain the danger and the opportunity presented by strategic personalization in the grocery industry.…
53. Interview with Mike Novosel of Cardlytics [not-audio_url] [/not-audio_url]

Duration: 42:46
This week, Shekar, and guest host, Stephanie Doherty have the opportunity to speak with Mike Novosel, Industry Lead for Grocery, Gas & Convenience at Cardlytics. Cardlytics uses purchase-based intelligence to make market…
52. Interview with Jeremy Neren of GrocerKey [not-audio_url] [/not-audio_url]

Duration: 33:34
This week Shekar and Gary speak with Jeremy Neren, co-founder and CEO of GorcerKey, a comprehensive e-commerce platform for independent and regional grocers. Jeremy explains how he went from a high school teacher to the…
51. Interview with Brandon Scholz of WGA [not-audio_url] [/not-audio_url]

Duration: 41:51
This week Shekar and guest host Stephanie Doherty have the privilege of interviewing, Brandon Scholz, a partner at The Capitol Group and President & CEO of the Wisconsin Grocers Association. This episode is all about wor…
50. Gary and Shekar review The NGA Show and GroceryShop [not-audio_url] [/not-audio_url]

Duration: 26:04
This week, Gary and Shekar review the most recent in-person events in Las Vegas. They discuss precautions taken around Covid, attendance, the possibility of hybrid events, and how lockdown may have affected attendance at…