92. Interview with Max Koziolek of Spectrm

92. Interview with Max Koziolek of Spectrm

Author: Shekar Raman Gary Hawkins July 12, 2023 Duration: 38:58
On this episode of the Retail Perch, Gary and Shekar welcome Max Koziolek who has come a long way from politics to making a marketing platform. Max Koziolek is the co-founder of Spectrm, a conversational marketing platform that powers chatbots for a wide range of companies. Max shares his run in a national election in Germany, his interest in journalism and how that transformed into his current focus of helping marketing teams build trust, and provide success to brands. The three discuss marketing, the rise of marketing on WhatsApp, and much more!

Hosted by Shekar Raman, CEO of Birdzi, and Gary Hawkins, CEO of the Center for Advancing Retail & Technology, The Retail Perch offers a unique vantage point on the rapidly changing world of retail. This isn't just industry analysis; it's a series of conversations that dig into the practical intersections of technology, consumer behavior, and business strategy. Each episode provides a fresh perspective, challenging conventional thinking about how everyday retail operations are being transformed. The hosts draw from their deep frontline experience to build a new framework for understanding everything from your local grocery store to global e-commerce trends. Recognized among the top grocery industry podcasts to follow, the discussions here are grounded in real-world application. Tuning into this podcast means hearing directly from two thought leaders who are actively shaping the future of the sector, breaking down complex ideas into actionable insights for entrepreneurs, executives, and anyone curious about the business of selling. You'll find a focus on the tangible forces-data, AI, logistics, and customer experience-that are redrawing the competitive landscape right now.
Author: Language: en-us Episodes: 100

The Retail Perch
Podcast Episodes
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