Niching and Pivoting - With Amy Lollis

Niching and Pivoting - With Amy Lollis

Author: Sam Hunter July 23, 2025 Duration: 1:19:49

#055 - My convo with Amy Lollis was so fun. She’s full of thoughts and ideas that move a mile a minute so we covered a lot of ground. I love that she talked about coming out of a pattern designing course more interested in fonts than patterns, and that the course (and life) have made her realize that it stresses her out to write instructions. Sometimes choosing what to do for a business is as much about choosing what NOT to do! She also talks candidly about the challenges of juggling being a mom of littles and an entrepreneurial biz (without the benefit of a 7 figure earning partner!)

Show Notes

Website - https://www.amylollis.com/

Instagram - https://www.instagram.com/amylolliscreative/

Wild Abundance Guide to Cycle Syncing - (no longer available!)

*The Creative Habit - https://amzn.to/4jZYcUb

Carolina Moore - https://www.carolinamoore.com/

Inzpire.me - https://inzpire.me/

Cloud 9 Fabrics - https://cloud9fabrics.com/

Janome HD-9 https://www.janome.com/product/hd9-professional/

*Clearly Perfect Slotted Trimmer - https://amzn.to/3EAM1OH

Anna Maria Parry - https://annamariaparry.com/

*The Slight Edge - https://amzn.to/3ERbPpN

Amy’s Freebies - https://www.amylollis.com/freebies

*Affiliate link - I might make a commission but you don’t pay more

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Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter's Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product

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Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

The Rev Craft Biz Podcast
Podcast Episodes
The Undies Project [not-audio_url] [/not-audio_url]

Duration: 10:42
Sam’s small quilting group (The Lucky 13s!) make a quilt every couple of years to raffle for underwear for our local women’s shelter, Raphael House.This is a short pod about the project - and some info on how to do it in…
Stronger Together - with Erin Sampson [not-audio_url] [/not-audio_url]

Duration: 1:28:49
#31 Erin Sampson of Aurifil talks about helping others, and telling good stories as part of your marketing strategyShow NotesInstagram - https://www.instagram.com/justplainlovely/Aurifil - https://www.aurifil.com/Embroid…
Taking your own advice - with Alison Schmidt [not-audio_url] [/not-audio_url]

Duration: 1:26:58
#30 Alison Schmidt takes us from making monkey underpants to being the secret weapon behind a pattern or book. We also talk about the tools we've developed for figuring out fabric yardageShow NotesWebsite - https://aliso…
Drawing your way into entrepreneurship - with Rebecca Ringquist [not-audio_url] [/not-audio_url]

Duration: 1:12:13
#29 Rebecca Ringquist talks about how entrepreneurship led her out of academia, and how she keeps up the drawing practice that inspires her productsShow NotesWebsite - https://dropclothsamplers.com/Instagram - https://ww…
Saving the planet, one fabric scrap at a time - With Patty Murphy [not-audio_url] [/not-audio_url]

Duration: 1:18:37
#26 Patty Murphy talks about taking the steps towards a more sustainable quilting practice, enjoying surprising creativity when you limit your resources, and that every small step you take mattersShow NotesWebsite - http…
Following your big WHY - with Daisy Aschehoug [not-audio_url] [/not-audio_url]

Duration: 1:20:06
#25: Daisy Aschehoug talks about keeping her primary goals in focus as she makes her business decisions.Show NotesWebsite - https://warmfolk.com/en-usInstagram - https://www.instagram.com/warmfolk/?hl=en @warmfolkFaceboo…