Re-evaluating your business to stay on the right tracks - with Sheri Cifaldi-Morrill

Re-evaluating your business to stay on the right tracks - with Sheri Cifaldi-Morrill

Author: Sam Hunter April 2, 2025 Duration: 1:13:44

#047 - Sheri Cifaldi-Morrill talks about the constant re-evaluation of her business to make sure she stays on course, both creatively and financially

 Show Notes

Website - https://www.wholecirclestudio.com/

Instagram - https://www.instagram.com/wholecirclestudio

YouTube - https://www.youtube.com/channel/UCxZEhhhzqt8_uo_dcPIJq3g

Back to Nature Quiltalong - https://www.leilagardunia.com/back-to-nature-paper-piecing-quilt-along

QuiltCon - https://quiltcon.com/

Montavilla Sewing Center - https://www.montavillasewing.com/

Pantone Quilt Challenge 2025 https://saroy.net/2025/02/announcing-the-2025-pantone-quilt-challenge/

Adobe Creative Suite - https://www.adobe.com/creativecloud.html

Procreate - https://procreate.com/

Janome 6700 - https://www.janome.com/product/memory-craft-6700p/

The Twelve Week Year by Brian P. Moran - https://amzn.to/3F3KJLK

Productive Flourishing - https://www.productiveflourishing.com/

How to Own a Revolutionary Craft Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter's Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Creatively Sorted - www.creativelysorted.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product 

Thanks for reading How to Own a Revolutionary Craft Biz! This post is public so feel free to share it.



Get full access to How to Own a Revolutionary Craft Biz at www.revcraftbiz.com/subscribe

Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

The Rev Craft Biz Podcast
Podcast Episodes
Trends, Inspiration and Derivation - With Caroline Hadley [not-audio_url] [/not-audio_url]

Duration: 1:10:43
#14: In this episode I talk to Caroline Hadley. Caroline has informally collected data on the types of quilts shown at QuiltCon, and what they sell for. It’s a wide-ranging conversation about trends, inspiration, derivat…
Flying from Aerospace to QuiltCon - with Yvonne Fuchs [not-audio_url] [/not-audio_url]

Duration: 1:08:00
#12: Yvonne Fuchs talks about how her life as an aerospace engineer became the basis for designing quilts and doing technical editing for our quilting colleagues. She talks about the conscious choosing of her path throug…
What's Under the Tip of the Iceberg - With Kristy Lea [not-audio_url] [/not-audio_url]

Duration: 1:12:14
#11: Kristy Lea talks about where to find the help to guide you in your business, both through hiring a business coach, and establishing a trusted network of colleagues to turn to. She also talks about the iceberg of bus…
Taking the Leap to full-time entrepreneurship - with Tara Miller [not-audio_url] [/not-audio_url]

Duration: 1:11:28
#10: In this episode I’m talking with Tara Miller about choosing to make a business out of her quilting passion, and then taking the leap from part time to full time entrepreneur. We discuss the importance of knowing you…
Choosing Personal Practice Over Business Growth - with Lucy Engels [not-audio_url] [/not-audio_url]

Duration: 1:16:08
#05: Lucy Engels joins us after recently choosing to deliberately not grow her business into the realm of needing to hire people, and instead, focus on taking satisfying commissions whilst working a part-time job that sh…