The Importance of Business Branding, and Form vs Function in Pattern Design - With Lindsie Bergevin

The Importance of Business Branding, and Form vs Function in Pattern Design - With Lindsie Bergevin

Author: Sam Hunter January 21, 2026 Duration: 1:43:16

#067: Lindsie Bergevin joins us to talk about the Quilter’s Planner, and how it’s changed over the years based on both customer feedback and the ever-changing manufacturing landscape.

We discuss how important good design is, and that it’s not always obvious because good design just really works.

We also talk about the difficulties of being charge of all the aspects of your business, and how self care - especially good sleep is critical to keeping up with all the tasks

Show Notes

QuiltCon - https://www.quiltcon.com/home

Website - https://lindsiebergevin.com/

Instagram - https://www.instagram.com/lindsiebergevinstudios/?hl=en

Quilter’s Planner - https://forcreatives.pub/

Instagram - https://www.instagram.com/thequiltersplanner/

Elizabeth Hartman - https://elizabethhartman.com/

Fancy Forest - https://elizabethhartman.com/pages/fancy-forest

Flyaway quilt pattern - https://www.heatherjonesstudio.com/fly-away/

Crio Bru - https://criobru.com/

We’ll post the videos from Halloween here by the end of the year:

https://www.youtube.com/@adventureswithskyandi

Juki TL-2010 - https://www.jukihome.com/products/sewing/tl-2010q.html

Featherweight - https://en.wikipedia.org/wiki/Singer_Featherweight

The Freelance Mum book https://www.amazon.com/Freelance-Mum-Annie-Ridout/dp/0008352593

Clever Fox Weekly Planner - https://cleverfoxplanner.com/

How to Own a Revolutionary Craft Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter’s Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product

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Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

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