#110 The ROI of Rice Checkoff

#110 The ROI of Rice Checkoff

Author: USA Rice March 25, 2025 Duration: 35:05

The check off program is at times controversial, but do growers who pay into the program (and even those who don't) receive a good value for what they contribute? In this episode, Michael talks with Dr. Lanier Nalley, professor of ag economics at the University of Arkansas about his research into the ROI of the Arkansas check-off. Growers see orders of magnitude of return for every dollar - returns that are the stuff of legend.

With special guest:

Dr. Lawton Lanier Nalley, Professor & Director, Fryar Price Risk Management Center of Excellence, Graduate Program Coordinator

Hosted by:

Michael Klein


Digging into the complex and surprisingly fascinating world of a single grain, The Rice Stuff is a conversation about more than just agriculture. Hosts Michael and Lesley serve as guides, pulling back the curtain on the entire journey of U.S.-grown rice, from the soil in the fields to its place on global tables. They achieve this by stepping aside to let the real experts speak: the farmers making daily decisions under the sun, the scientists in labs developing resilient varieties, the millers ensuring quality, and the marketers navigating international trade. Each episode of this podcast feels like a field visit or a behind-the-scenes meeting, uncovering narratives that intersect science, business, and environmental stewardship. You’ll hear about tangible conservation efforts that protect water and land, the economic strategies that connect American farms to overseas markets, and the technological innovations quietly transforming a traditional industry. It’s a detailed portrait of a staple food, revealing the dedication and ingenuity embedded in every bag. While those within the agriculture sector will find deep, relevant insights, the stories are told with a clarity that welcomes anyone curious about where their food comes from and the intricate systems that produce it. Tune in for genuine conversations that go beyond the surface, offering a new appreciation for the people and processes behind U.S. rice.
Author: Language: English Episodes: 100

The Rice Stuff