Episode 2 : When a Social Media Intern Almost Sank a Ship - A Crisis Management Case Study

Episode 2 : When a Social Media Intern Almost Sank a Ship - A Crisis Management Case Study

Author: Marketing Gunda July 30, 2024 Duration: 2:33

Rehan, the marketing head of Eury Industries, was riding high until a social media blunder almost derailed his company's reputation. In this episode of The Storytelling Marketer, sponsored by Marketing Gunda, we dive deep into the crisis that unfolded, the swift actions taken, and the valuable lessons learned. Discover how Rohan and his team navigated the social media storm, turning a potential disaster into a PR win. Learn about the importance of social media listening, crisis management, and authentic brand response. This episode is a must-watch for marketers looking to build resilient brands. #TheStorytellingMarketer #MarketingGunda #CrisisManagement #SocialMediaCrisis #BrandReputation #SocialMediaMarketing #DigitalMarketing #CaseStudy #MarketingLessons #Business #Entrepreneurship #marketinggunda #marketingstrategy #brandbuilding


Every Friday, host RJ Gohel opens the door to The Room Podcast Sponsored by Marketing Gunda, creating a space for genuine conversation about what it really takes to build and grow a business. Sponsored by Marketing Gunda, this series moves beyond theory to explore the practical, often messy, realities of marketing and entrepreneurship. Each episode features a different voice-seasoned industry experts, innovative entrepreneurs, and insightful thought leaders-who share their firsthand experiences and hard-won lessons. You’ll hear discussions that span from the specifics of digital marketing tactics to broader strategic questions about customer experience and company vision. The focus is on actionable insights and the nuanced decisions that define success, all delivered through relaxed, in-depth interviews. This podcast is for anyone who wants to look behind the curtain of business strategy, finding clarity and fresh ideas in the shared stories of those navigating the same challenges. Tune in for a weekly dose of perspective that feels less like a lecture and more like a valuable conversation among peers.
Author: Language: English Episodes: 24

The Room Podcast Sponsored by Marketing Gunda
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