B2B SaaS Sales: A Cold Text That Landed McDonald's

B2B SaaS Sales: A Cold Text That Landed McDonald's

Author: Omer Khan January 15, 2026 Duration: 46:06
A cold text to a stranger's phone number. Nine months just to close the POC paperwork. Yosef Peterseil landed McDonald's as his first B2B SaaS sales customer while bootstrapping with zero revenue. The lesson: charging even $3,000 for a POC completely changes the dynamics of closing deals. Yosef reveals why their original ICP of customer success managers had no budget, how 70 hard-earned event leads went cold because they had no follow-up system, and the 13-month contract structure that eliminated double-negotiation traps in B2B deal cycles. Blings is a personalized video platform serving enterprise sales customers including McDonald's, Mercedes, Meta, and Rocket Mortgage. The company hit $1M ARR in 2023 with a team of 19. This episode is brought to you by: 💖 Gearheart → Book a free consult and get the first 20 hours free 🔑 Key Lessons 🎯 Validate ICP budget before building your B2B SaaS sales motion: Yosef interviewed dozens of customer success managers before discovering they had no budget - pivoting to marketing where the money was saved months of wasted effort. 💰 Always charge for POCs in B2B SaaS sales: Even $3,000-$5,000 forces customers to prioritize your project, starts vendor onboarding, and signals they're serious about closing deals rather than just exploring. 📄 Combine POC and commercial into one contract: Yosef lost months negotiating POC terms only to negotiate again for the commercial deal - 13-month contracts with first-month exit clauses eliminated the trap. 📉 Build follow-up systems before generating leads: Blings spent $20K-$30K on a conference and captured 70 leads, but had no lead scoring or sequences - the entire investment was wasted. 🔗 Use channel partners to scale enterprise sales doors: Recruiting industry veterans to open doors for recurring commission scaled Blings faster than direct B2B SaaS sales alone. Chapters Introduction and favorite quote What Blings does - the MP5 video format Company metrics and enterprise customers Validating the ICP through customer interviews Pivoting from customer success to marketing Landing McDonald's through a cold text Closing the first B2B SaaS sales POC Why you should always charge for POCs Event marketing mistakes - 70 lost leads Hiring salespeople too early Building channel partner relationships Lightning round Resources Full show notes: https://saasclub.io/466 Join 5,000+ SaaS founders: https://saasclub.io/email

For anyone building a software company, the journey from an idea to a sustainable business is filled with specific, often daunting, questions. The SaaS Podcast-AI, Growth & Product-Market Fit for SaaS Founders exists to answer those with concrete stories, not abstract advice. Each week, host Omer Khan sits down with founders who have actually done it-they discuss the messy reality of securing those first few customers, the difficult adjustments needed to find true product-market fit, and the tactical decisions behind scaling to and beyond a million dollars in annual revenue. Conversations delve into the nitty-gritty of pricing models, sales processes, reducing churn, and the practical application of AI in a SaaS context. Omer’s perspective is shaped by having personally coached over a hundred and fifty founders past critical revenue milestones and conducting interviews with more than five hundred others. This depth of experience means every episode cuts straight to actionable insights, whether you’re painstakingly bootstrapping toward ten thousand in monthly recurring revenue or managing the complexities of rapid growth. The focus is relentlessly on proven strategies that have worked in the real world. Tuning into this podcast feels like gaining access to a private mastermind, a resource where thousands of other founders gather weekly to learn from the honest successes and setbacks of their peers.
Author: Language: English Episodes: 50

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