B2B SaaS Sales: A Cold Text That Landed McDonald's

B2B SaaS Sales: A Cold Text That Landed McDonald's

Author: Omer Khan January 15, 2026 Duration: 46:06
A cold text to a stranger's phone number. Nine months just to close the POC paperwork. Yosef Peterseil landed McDonald's as his first B2B SaaS sales customer while bootstrapping with zero revenue. The lesson: charging even $3,000 for a POC completely changes the dynamics of closing deals. Yosef reveals why their original ICP of customer success managers had no budget, how 70 hard-earned event leads went cold because they had no follow-up system, and the 13-month contract structure that eliminated double-negotiation traps in B2B deal cycles. Blings is a personalized video platform serving enterprise sales customers including McDonald's, Mercedes, Meta, and Rocket Mortgage. The company hit $1M ARR in 2023 with a team of 19. This episode is brought to you by: 💖 Gearheart → Book a free consult and get the first 20 hours free 🔑 Key Lessons 🎯 Validate ICP budget before building your B2B SaaS sales motion: Yosef interviewed dozens of customer success managers before discovering they had no budget - pivoting to marketing where the money was saved months of wasted effort. 💰 Always charge for POCs in B2B SaaS sales: Even $3,000-$5,000 forces customers to prioritize your project, starts vendor onboarding, and signals they're serious about closing deals rather than just exploring. 📄 Combine POC and commercial into one contract: Yosef lost months negotiating POC terms only to negotiate again for the commercial deal - 13-month contracts with first-month exit clauses eliminated the trap. 📉 Build follow-up systems before generating leads: Blings spent $20K-$30K on a conference and captured 70 leads, but had no lead scoring or sequences - the entire investment was wasted. 🔗 Use channel partners to scale enterprise sales doors: Recruiting industry veterans to open doors for recurring commission scaled Blings faster than direct B2B SaaS sales alone. Chapters Introduction and favorite quote What Blings does - the MP5 video format Company metrics and enterprise customers Validating the ICP through customer interviews Pivoting from customer success to marketing Landing McDonald's through a cold text Closing the first B2B SaaS sales POC Why you should always charge for POCs Event marketing mistakes - 70 lost leads Hiring salespeople too early Building channel partner relationships Lightning round Resources Full show notes: https://saasclub.io/466 Join 5,000+ SaaS founders: https://saasclub.io/email

For anyone building a software company, the journey from an idea to a sustainable business is filled with specific, often daunting, questions. The SaaS Podcast-AI, Growth & Product-Market Fit for SaaS Founders exists to answer those with concrete stories, not abstract advice. Each week, host Omer Khan sits down with founders who have actually done it-they discuss the messy reality of securing those first few customers, the difficult adjustments needed to find true product-market fit, and the tactical decisions behind scaling to and beyond a million dollars in annual revenue. Conversations delve into the nitty-gritty of pricing models, sales processes, reducing churn, and the practical application of AI in a SaaS context. Omer’s perspective is shaped by having personally coached over a hundred and fifty founders past critical revenue milestones and conducting interviews with more than five hundred others. This depth of experience means every episode cuts straight to actionable insights, whether you’re painstakingly bootstrapping toward ten thousand in monthly recurring revenue or managing the complexities of rapid growth. The focus is relentlessly on proven strategies that have worked in the real world. Tuning into this podcast feels like gaining access to a private mastermind, a resource where thousands of other founders gather weekly to learn from the honest successes and setbacks of their peers.
Author: Language: English Episodes: 100

The SaaS Podcast - Real Lessons on Growing Profitable SaaS
Podcast Episodes
Eric Ries on How Founders Quietly Lose Their Company [not-audio_url] [/not-audio_url]

Duration: 46:29
He wrote the startup playbook. Then he watched founders who used it lose control of what they built. Eric Ries, author of The Lean Startup, felt like he was feeding companies into a meat grinder. Founders will hear his s…
Community-Led SaaS Growth: How Ninety Hit $44M ARR [not-audio_url] [/not-audio_url]

Duration: 50:08
He talked openly about his startup idea. A competitor took it and beat him to market. Mark Abbott shared his SaaS vision inside a tight-knit coaching community. A member passed it to a client who launched first. Founders…
Founder-Led Sales: From 2% to 20% with 10-Hour Custom Demos [not-audio_url] [/not-audio_url]

Duration: 44:11
Two years on Quora and Reddit. Zero customers. Yega Kumarappan and his two co-founders had no sales experience. They bet that founder-led sales could beat the B2B sales playbook. Founders will hear how Paperflite grew fr…
Bootstrapped SaaS: $12M ARR Across 5 Products With a Team of 10 [not-audio_url] [/not-audio_url]

Duration: 49:10
Two failed startups. 250K euros in debt. Stuck in Paris with a sick baby and no plan. Tibo Louis-Lucas walked away from a stable CTO job and shipped 11 products in 4 months on unemployment benefits. Today TMAKER is a boo…
AI Startup Hits $8.6M ARR With V0 MVP and €85 Pricing [not-audio_url] [/not-audio_url]

Duration: 36:20
Hadn't coded in four years. No team. No idea. Marius Meiners launched his AI startup, Peec AI, with a V0 prototype built in 1.5 days and 8 letters of intent. 14 months later: $8.6M ARR, 55 employees, and a competitor wit…
The 8-Figure Open Source SaaS Playbook [not-audio_url] [/not-audio_url]

Duration: 1:09:12
He built a free tool as a lead magnet. Then customers started calling his cell phone, begging to pay for it. Ev Kontsevoy turned an open source SaaS side project into Teleport, now an 8-figure ARR business with 500+ cust…
The Risky AI SaaS Rebuild That Broke a $2M ARR Ceiling [not-audio_url] [/not-audio_url]

Duration: 55:02
Most SaaS onboarding is terrible - rigid, pushy, and forgettable. Karel Papik spent 15 years designing video games before he looked at B2B software and thought: this is hopeless. He co-founded Product Fruits, a digital a…
Finding Product-Market Fit After 3 Years of Failed Ideas [not-audio_url] [/not-audio_url]

Duration: 54:07
Three years. Zero traction. Then product-market fit hit - twice. Girish Redekar taught himself to code at 28 and spent years on failed ideas before B2B product-market fit clicked with RecruiterBox. Customers endured a br…
Bootstrapped SaaS Growth When AI Took Over the Market [not-audio_url] [/not-audio_url]

Duration: 43:07
His competitors have raised hundreds of millions. ChatGPT can do the basics of what his product does. Sylvestre Dupont's entire company is six people. His competitive differentiation strategy - that most businesses want…
Vertical SaaS: $0 to $10M ARR With Flat Pricing for Everyone [not-audio_url] [/not-audio_url]

Duration: 49:55
Five years to the first million. Zero dollars raised. NFL teams pay the same price as high school teams. Hewitt Tomlin built TeamBuildr into a $10M ARR vertical SaaS company by focusing on one job function and refusing t…