How Jesse Cole Turned Baseball Into a Billion Dollar Show

How Jesse Cole Turned Baseball Into a Billion Dollar Show

Author: Lewis Howes August 5, 2026 Duration: 1:49:46
Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, author of Find Your Yellow Tux: How to Be Successful by Standing Out, discusses building Banana Ball from a wooden bat league into a billion dollar entertainment brand inspired by Walt Disney and P.T. Barnum. Cole details the Fans First Playbook philosophy, his family's foster care and adoption journey with wife Emily, and scaling from 100,000 to 3.4 million fans annually across six touring teams.

Lewis Howes brings a unique perspective to his conversations, shaped by his own journey as a New York Times best-selling author, a former professional athlete, and an entrepreneur. In The School of Greatness, he sits down with a diverse roster of world-class performers, from celebrated business minds and elite athletes to groundbreaking scientists and influential artists. These aren't just interviews; they're deep, often personal explorations into the habits, mindsets, and pivotal moments that define extraordinary success. Each episode feels like a masterclass, breaking down the principles of high achievement across health, fitness, business, and mental wellness into actionable insights. You’ll hear firsthand stories of resilience, innovation, and personal transformation that go far beyond typical success formulas. This podcast serves as a consistent source of motivation and practical wisdom, whether you're looking to build a company, improve your physical and mental health, or simply find the drive to pursue a more fulfilling life. Tune in for honest dialogues that cut through the noise and focus on what it genuinely takes to cultivate greatness in your own endeavors.
Author: Language: English Episodes: 50

The School of Greatness
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