Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf

Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf

Author: Matt Bodnar June 16, 2023 Duration: 51:57
In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human irrationality and explore why and how we make bad decisions, and what you can do to make small changes that will create a big impact in your life and much more with our guest Moran Cerf. Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern University. He is also a member of the institute of complex systems and was recently named one of the “40 Leading Professionals Under 40.” His research uses methods of neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. His work has been featured on the TED Stage, In WIRED, The Scientific American, and much more.

Matt Bodnar hosts The Science of Success, a conversation grounded in the practical application of research rather than abstract theory. Each episode moves beyond simple self-help platitudes, instead dissecting the mechanics of decision-making, the hidden patterns of psychology, and the frameworks that high performers use to navigate complexity. You’ll hear from a diverse range of experts-from entrepreneurs and scientists to authors and researchers-who share actionable insights drawn from evidence, not just anecdote. The discussions are structured to unpack how our minds work, why we behave the way we do in business and social settings, and what tangible steps we can take to refine our processes and habits. This isn't about quick fixes; it's a deep, ongoing exploration of personal and professional development through a lens of rigorous inquiry. By focusing on data-driven strategies, this podcast provides a reliable resource for anyone looking to cut through the noise and understand the foundational principles behind lasting growth. Tune in for thoughtful analysis and conversations that challenge conventional wisdom, all aimed at helping you build a more effective and examined life.
Author: Language: English Episodes: 50

The Science of Success
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