The Godfather of Influence, Dr. Robert Cialdini

The Godfather of Influence, Dr. Robert Cialdini

Author: Matt Bodnar March 22, 2023 Duration: 38:30
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini. Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, Pre-Suasion: A Revolutionary Way To Influence and Persuade, and his most recent book Influence, New and Expanded: The Psychology of Persuasion, available this May. He is also currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.

Matt Bodnar hosts The Science of Success, a conversation grounded in the practical application of research rather than abstract theory. Each episode moves beyond simple self-help platitudes, instead dissecting the mechanics of decision-making, the hidden patterns of psychology, and the frameworks that high performers use to navigate complexity. You’ll hear from a diverse range of experts-from entrepreneurs and scientists to authors and researchers-who share actionable insights drawn from evidence, not just anecdote. The discussions are structured to unpack how our minds work, why we behave the way we do in business and social settings, and what tangible steps we can take to refine our processes and habits. This isn't about quick fixes; it's a deep, ongoing exploration of personal and professional development through a lens of rigorous inquiry. By focusing on data-driven strategies, this podcast provides a reliable resource for anyone looking to cut through the noise and understand the foundational principles behind lasting growth. Tune in for thoughtful analysis and conversations that challenge conventional wisdom, all aimed at helping you build a more effective and examined life.
Author: Language: English Episodes: 100

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