In this episode of the Smart Real Estate Coach Podcast, I sit down with Arizona real estate advisor and coach Asher Cohen to talk about building a real estate career and portfolio you actually enjoy.
We cover how he went from marketing and commercial real estate through the 2008 crash to closing nearly 1,000 deals, focusing on buy-and-hold rentals, high-demand markets, and turning your current home into your first investment property. We also dive into leaving the W-2, using coaching the right way, working with investor-savvy agents, and Asher's core value of "love where you live."
If you're an investor, agent, or aspiring full-time real estate entrepreneur, this episode will help you design a values-driven, cash-flowing real estate business.
Key Talking Points of the Episode
00:00 Introduction
01:06 Who is Asher Cohen?
03:04 From marketing to commercial real estate before the 2008 crash
04:02 Pivot to residential: buy-and-hold, fix-and-flip, and hedge funds
05:08 Personal investing strategy: long-term buy-and-hold & "monopoly boards"
06:10 Arizona market shifts & why cash flow is harder today
07:55 Getting out of your W-2: Take the plunge & have faith
09:28 The role of coaching in making big transitions
10:44 Beware the gimmick coaches:
12:02 Ethics, values & the whole-life approach to coaching
16:09 Asher's three pillars: team, coaching, and transaction management
18:45 How investors should leverage relationships with investor-savvy agents
20:18 The difference between having a dedicated agent vs "whoever brings me a deal"
21:53 Primary transaction markets: Phoenix Metro, plus northern Arizona
23:24 How to get in touch with Asher and his team
24:10 Upcoming episode on The Real Deal with Asher Cohen
Quotables
"The best investment property is probably the one they own already."
"You have to just take the plunge.You have to have the faith in yourself to make that leap."
"Everyone should have a coach. The coach should have a coach, the coaches' coach should have a coach."
Links
Asher Cohen
(480) 650-2995
BUYAZRE
https://buyazre.com
QLS 4.0 - Use coupon code for 50% off
https://smartrealestatecoach.com/qls
Coupon code: pod
Apprentice Program
https://3paydaysapprentice.com
Coupon code: Podcast
Masterclass
https://smartrealestatecoach.com/masterspodcast
3 Paydays Books
https://3paydaysbooks.com/podcast
Strategy Session
https://smartrealestatecoach.com/actionpodcast
Partners
https://smartrealestatecoach.com/podcastresources
