How Tottenham Maximize Revenue - with CRO Ryan Norys

How Tottenham Maximize Revenue - with CRO Ryan Norys

Author: Simon Evans February 20, 2026 Duration: 47:40
In this week's Soccer Business Podcast - Simon Evans and Andre Da Costa quickly go over the main talking points from the week in North American soccer business before our feature interview - a deep dive into the revenue strategy at Premier League club Tottenham Hotspur with Chief Revenue Officer Ryan Norys. Find out about how Spurs maximize their state-of-the-art stadium 7-days a week, how they engage with global fans and a hint of some of their future plans as Ryan provides valuable insights into the modern business of a top club.

Simon Evans brings his deep knowledge of the sports industry to The Soccer Business Podcast, a series dedicated to the intricate and rapidly evolving commercial landscape of soccer in North America. Each episode features conversations with prominent personalities and key players who are shaping the game off the pitch. You'll hear candid discussions that go beyond the headlines, delving into the real-world strategies of club-building, league expansion, and major infrastructure projects like new stadiums. The dialogue consistently explores the critical financial engines of the sport: sponsorship deals, marketing innovations, and the flow of investment that determines which clubs thrive. This isn't just about scores and transfers; it's a clear-eyed examination of how business decisions made in boardrooms directly impact the sport we watch on the field. For anyone curious about the economic forces and ambitious personalities driving soccer's growth across the continent, this podcast offers essential listening. Evans guides these complex topics with a journalist's insight, making each interview both informative and engaging for fans and professionals alike.
Author: Language: English Episodes: 50

The Soccer Business Podcast
Podcast Episodes
The Wrexham Journey - the next challenge with Robert Faulkner [not-audio_url] [/not-audio_url]

Duration: 25:05
Robert Faulkner, Chief Marketing Officer of Wrexham, joins the pod to break down how the club, backed by Hollywood actors Ryan Reynolds and Rob McElhenney, have managed their extraordinary rise through the divisions, the…
Why British Clubs Are Buying Up MLS Players - Tom Bogert [not-audio_url] [/not-audio_url]

Duration: 40:17
Zavier Gozo from Salt Lake to Premier League Crystal Palace, Sebastian Berhalter and Max Arfsten to Middlesbrough, even two USL strikers moving to Scotland. Why are British and European clubs suddenly buying players from…
The NWSL targets 'Soccer Dads' & 'Vibe Shifters' - Jennifer Levine [not-audio_url] [/not-audio_url]

Duration: 26:20
Jennifer Levine, Vice President of Communications and Public Relations with the National Women's Soccer League (NWSL) joins the pod to talk about the growth of the league, their core and target audiences, how the league…
Transfer Market Recruitment and the role of AI. With Dean Bracha. [not-audio_url] [/not-audio_url]

Duration: 38:06
Clubs are paying for mountains of player data — and using as little as 15% of it. Dean Bracha, founder of Marquee, joins the launch episode of The Stack to explain how his Tel Aviv-based platform is using AI to close tha…
The Deal Room: Bezos & Liverpool Deal?  Peter Moore former LFC CEO [not-audio_url] [/not-audio_url]

Duration: 33:21
In the first of our new series on investment topics 'The Deal Room' we take a look at reports that Amazon owner Jeff Bezos is part of a consortium looking to acquire a sizable chunk of Liverpool FC. With the club's valua…
MLS's Mexican Future - League Cup's cross border debut with Tom Mayo [not-audio_url] [/not-audio_url]

Duration: 28:09
MLS is banking on it's partnership with Liga MX in the Leagues Cup, which got underway this week, to deliver growth across all areas of the business. On Wednesday the competition held its first game on Mexican soil with…
New MLS Commissioner Larry Berg - What Awaits? [not-audio_url] [/not-audio_url]

Duration: 31:32
Larry Berg is the new MLS Commissioner having been chosen to replace Don Garber in the top seat at the league. But what to expect from the former private equity executive and LAFC co-owner? What will be at the top of his…
World Cup: Winners and Losers [not-audio_url] [/not-audio_url]

Duration: 53:24
Simon Evans is joined by Andre Da Costa and Sports Business Journal's Alex Silverman for a wrap-up review of the World Cup — breaking down the tournament's biggest business winners and losers. From Erling Haaland to Cris…
American Soccer's Future is 'All About Access' - Ed Foster-Simeon [not-audio_url] [/not-audio_url]

Duration: 33:46
Every four years the same debate resurfaces after a US World Cup exit: pay-to-play, access, and why the world's most inclusive sport still has a class problem in America. Ed Foster-Simeon, CEO of the US Soccer Foundation…