Liga MX club Monterrey's U.S strategy - with Xavier Sanchez

Simon Evans brings his deep knowledge of the sports industry to The Soccer Business Podcast, a series dedicated to the intricate and rapidly evolving commercial landscape of soccer in North America. Each episode features conversations with prominent personalities and key players who are shaping the game off the pitch. You'll hear candid discussions that go beyond the headlines, delving into the real-world strategies of club-building, league expansion, and major infrastructure projects like new stadiums. The dialogue consistently explores the critical financial engines of the sport: sponsorship deals, marketing innovations, and the flow of investment that determines which clubs thrive. This isn't just about scores and transfers; it's a clear-eyed examination of how business decisions made in boardrooms directly impact the sport we watch on the field. For anyone curious about the economic forces and ambitious personalities driving soccer's growth across the continent, this podcast offers essential listening. Evans guides these complex topics with a journalist's insight, making each interview both informative and engaging for fans and professionals alike.