Transfer Market Recruitment and the role of AI. With Dean Bracha.

Transfer Market Recruitment and the role of AI. With Dean Bracha.

Author: Simon Evans August 17, 2026 Duration: 38:06
Clubs are paying for mountains of player data — and using as little as 15% of it. Dean Bracha, founder of Marquee, joins the launch episode of The Stack to explain how his Tel Aviv-based platform is using AI to close that gap, and why he thinks most recruitment departments are still making multi-million-pound decisions on a fraction of the information available to them. Simon Evans and André Da Costa dig into how Marquee's 12 proprietary AI models work as a "decision intelligence layer" sitting on top of a club's existing data stack — automating roughly 70-75% of the recruitment analysis process while leaving the final call, the "eye test," and the agent relationships to humans. They cover real scenarios (what happens if Real Madrid come for Declan Rice on transfer deadline?), the industry's data-opacity problem, why AI still has a trust issue inside football clubs, and where the human scout still beats the model. This is the first episode of The Stack — The Soccer Business's new series on the tools and systems running modern clubs, covering technology from both a performance and a commercial angle.

Simon Evans brings his deep knowledge of the sports industry to The Soccer Business Podcast, a series dedicated to the intricate and rapidly evolving commercial landscape of soccer in North America. Each episode features conversations with prominent personalities and key players who are shaping the game off the pitch. You'll hear candid discussions that go beyond the headlines, delving into the real-world strategies of club-building, league expansion, and major infrastructure projects like new stadiums. The dialogue consistently explores the critical financial engines of the sport: sponsorship deals, marketing innovations, and the flow of investment that determines which clubs thrive. This isn't just about scores and transfers; it's a clear-eyed examination of how business decisions made in boardrooms directly impact the sport we watch on the field. For anyone curious about the economic forces and ambitious personalities driving soccer's growth across the continent, this podcast offers essential listening. Evans guides these complex topics with a journalist's insight, making each interview both informative and engaging for fans and professionals alike.
Author: Language: English Episodes: 50

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