"We have identified 150 markets" - Tom Glick of Hometown Soccer on the new MLS plans

Tom Glick, CEO of Hometown Soccer Holdings, reveals how a groundbreaking partnership with Major League Soccer and private equity giant KKR is revolutionizing community football across the U. S. and creating a new model for sustainable soccer growth. This is the story of how small-town clubs will become the beating heart of local communities and a catalyst for the sport’s nationwide boom. From strategic city-by-city deployments to innovative league structures, Glick shares the blueprint behind a visionary plan to support dozens of new teams, each fitting neatly into the fabric of their local areas. You'll discover how targeted stadiums of 6,000-8,000 seats, detailed market analysis, and community-focused branding combine to unleash soccer's power in every corner of America. Plus, hear about the transformative role of the upcoming 2026 World Cup and how it amplifies this ambitious movement, creating tailwinds for decades to come. We break down the technical and strategic aspects of this evolution, exploring: The unique partnership model between MLS clubs, MLS Next Pro, and hometown communities How private equity funds like KKR are not just investors, but strategic partners driving commercial and sporting success The potential for multiple teams within a single MLS club’s ecosystem, and the opportunities this unlocks This episode is essential listening for soccer entrepreneurs, city planners, investors, and fans eager to see the sport thrive in America’s overlooked towns. Glick’s insights illuminate a future where every city, big or small, can have a professional team that sparks local pride, fuels grassroots growth, and elevates the sport’s cultural stature.