Founder Feature: Alan Scholnick of Datefix

Founder Feature: Alan Scholnick of Datefix

Author: Startup CPG January 9, 2026 Duration: 27:58
The Startup CPG Podcast
BusinessEntrepreneurship

In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Alan Scholnick, founder and CEO of Datefix, for a thoughtful conversation on innovation, wellness, and entrepreneurship in the food industry. Alan shares how his journey from real estate and private aviation to launching a natural food brand was driven by a passion for fitness and clean nutrition.


Alan discusses the inspiration behind Datefix—a simple yet powerful concept that turns one of nature’s oldest fruits, the date, into a convenient, portable energy source. He explains how Datefix bridges the gap between health, flavor, and functionality, serving as both a nutritious snack and a reliable fuel for athletes and busy professionals alike.


They also delve into the nutritional science and versatility of dates, exploring their role as a low-glycemic, fiber-rich source of sustained energy. Alan also reflects on the brand’s authentic approach to marketing and consumer education, emphasizing humor, transparency, and a commitment to bringing natural foods back to the forefront of modern wellness.


You will also hear about Datefix’s growing community—from marathon runners to individuals managing diabetes—who have made the product a trusted part of their daily lives.


Tune in to learn how Datefix is redefining healthy snacking by combining simplicity, authenticity, and purpose.



Listen in as they share about:

  • Origins and Concept of Datefix
  • Health and Nutrition Benefits
  • Sustainability and Zero-Waste Innovation
  • Customer Stories and Community Impact
  • Retail Growth and Brand Positioning
  • Cultural Shift Toward Real Food
  • Community and Distribution


Episode Links:

Website: https://datefix.com/
LinkedIn: https://www.linkedin.com/in/alan-scholnick-70a7061b5/ 


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

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  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


Behind every product on a store shelf, there's a story of risk, innovation, and relentless hustle. The Startup CPG Podcast, brought to you by the community at Startup CPG, digs into those stories where theory meets the messy reality of building a brand. You'll hear founders recount the pivotal moments that nearly broke their company and the breakthroughs that saved it, moving beyond polished success tales. Conversations often turn to the buyer's perspective, offering a rare look at what actually gets a product onto retail floors. The focus is relentlessly practical, dissecting supply chain snags, packaging dilemmas, and marketing strategies that cut through the noise. This podcast operates like a field manual for the trenches of consumer packaged goods, built on the belief that shared knowledge is the best advantage. Tune in for candid exchanges that feel more like a mastermind session than a broadcast, all aimed at demystifying the path to shelf space and sustainable growth.
Author: Language: English Episodes: 100

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