R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie

R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie

Author: Startup CPG August 31, 2026 Duration: 25:10


In this special R&D Radio episode, guest host Caitlin Bricker sits down with Casey Bauer, COO of Bobbie, one of only four infant formula manufacturers in the United States, to dig into what "test obsessed" really means when your product is a baby's sole source of nutrition.


Casey has spent almost a year at Bobbie overseeing quality, regulatory, and supply chain, following roles as COO at Kate Farms, a leading medical nutrition company, and operations leadership at Pharmavite (Nature Made) and Nutrabolt. That background in sole-source and medical nutrition shaped how seriously he takes food safety at Bobbie, where the company runs over 2,000 safety and quality checks and manufactures under one roof at its facility in Heath, Ohio.


Caitlin and Casey cover what it means to be one of only four infant formula manufacturers in the U.S., how Bobbie tests raw materials, bulk powder, and finished cans for redundancy, why the company still partners with a contract manufacturer even with in-house production growing nearly 300% year over year, and how the Bobbie promise protects subscriber inventory during shortages and recalls.


Listen in as they discuss:

  • The added pressure and responsibility of being one of only four infant formula manufacturers in the U.S.
  • What "test obsessed" looks like in practice, including 2,000+ safety and quality checks per product
  • Why Bobbie tests at multiple stages, from raw materials to bulk powder to the finished can
  • How evolving test methods and lower detection limits continually raise Bobbie's own safety bar
  • Why Bobbie still partners with a contract manufacturer even as in-house production scales
  • How Bobbie's transparency tracker lets any customer look up testing results by lot number
  • What the Bobbie promise is and how it protects subscriber inventory during shortages and recalls
  • Lessons from the 2022 infant formula shortage and what other food and beverage brands can learn from it
  • Why domestic manufacturing and staying close to the supply chain matters for food safety
  • How Bobbie vets and continuously monitors new supply chain partners through audits and ongoing reviews


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Show Links:

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  • Episode music by Super Fantastics


Behind every product on a store shelf, there's a story of risk, innovation, and relentless hustle. The Startup CPG Podcast, brought to you by the community at Startup CPG, digs into those stories where theory meets the messy reality of building a brand. You'll hear founders recount the pivotal moments that nearly broke their company and the breakthroughs that saved it, moving beyond polished success tales. Conversations often turn to the buyer's perspective, offering a rare look at what actually gets a product onto retail floors. The focus is relentlessly practical, dissecting supply chain snags, packaging dilemmas, and marketing strategies that cut through the noise. This podcast operates like a field manual for the trenches of consumer packaged goods, built on the belief that shared knowledge is the best advantage. Tune in for candid exchanges that feel more like a mastermind session than a broadcast, all aimed at demystifying the path to shelf space and sustainable growth.
Author: Language: English Episodes: 50

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