In this episode of R&D RADIO, hosted by food scientist Adam Yee, Adam sits down with Esther Levy, founder of Evolve Food Consultants, to unpack the real decision-making process behind third-party certifications — organic, non-GMO, gluten-free, kosher, and beyond. Esther holds a Bachelor of Science in Human Nutrition and an MBA, brings over 15 years of experience in manufacturing, regulatory compliance, food labeling, and food safety, and spent a decade specializing in organic juice before founding her own consulting firm.
Esther and Adam get into why "getting certified organic" sounds simple but rarely is — breaking down the three forces that make or break a certification decision: ingredient supply, cost, and manufacturer availability. From an organic potato chip project that turned out to be nearly impossible to source, to the difference between making a substantiated claim versus paying for the trademarked logo, this episode maps out exactly what founders are getting into before they commit.
Listen in as they cover:
- Why organic is often "doable" in theory but category-dependent in practice — and what determines whether it's a launch-day decision or a year-two goal
- The real cost gap between organic and conventional ingredients, from pricing to minimum order quantities
- Why an "organic potato chip" is one of the hardest products in food to actually source and produce
- The difference between making a substantiated claim (like "non-GMO") and paying for a certification logo like the Non-GMO Project butterfly
- How Esther uses hard data and real supplier quotes — not theoretical debate — to help founders make fast, informed certification decisions
- Why even simple three-ingredient products are often the most complex to certify and manufacture at scale
- The evolving nature of formulation and branding, and why almost no retail brand launched exactly as it exists today
- Current food trends Esther is watching: upcycled and novel fibers, prebiotic claim substantiation, and rising demand for ingredient transparency
- Why unsubstantiated claims — even from small brands — can trigger costly legal exposure, using the Poppi prebiotic lawsuit as a cautionary example
- Why staying organized with documentation isn't just a nice-to-have — it's what protects a brand when a claim gets challenged
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- Episode music by Super Fantastics
