How I use Claude Code + MCPs to run my marketing

Cody Schneider is back on the podcast, and I ask him to lay out what a real marketing agent looks like once you get past the hype. He draws a hard line: an agent owns unified business data, runs on a cadence, and improves from the results it reads back. We use one concrete business as the sandbox — an AI-first product built on top of WordPress — and Cody walks the entire stack behind a Facebook ads agent that researches pain points, generates static and video creative, publishes through the Facebook Marketing API, kills the losers, and promotes the winners. You leave with a business idea, the exact infrastructure list, and the tools we use to run it today. Timestamps: 00:00 – Intro 01:54 – Defining a Marketing Agent 04:00 – Startup Idea: AI for WordPress 07:27 – AI-First Plugin Ideas: Yoast, WPForms, WooCommerce, Akismet 09:55 – The current state of Meta Ads 12:48 – Bundling the Stack and Choosing Channels 15:23 – Two creative pipelines: static and video 17:25 – The Data pipeline and warehouse 24:11 – Ad strategy 25:51 – Solving for Entropy 28:01 – Let the market pick the winner 34:26 – Closing Thoughts Key Points WordPress powers 43% of all indexed websites, which leaves a wide open lane for AI-first products built on that stack. A marketing agent earns the name when it owns live data, runs on a cadence, and learns from its own results. The infrastructure comes down to three pieces: a pipeline (Airbyte), a warehouse (ClickHouse), and cloud hosting (Heroku, Railway, or similar). Facebook's Andromeda algorithm reads your creative and your landing page, so the ad copy now carries the targeting. Fresh inputs — competitor ad libraries, YouTube transcripts, podcast transcripts — keep agent creative varied over time. Paid ads let you test a thousand angles and read the market's verdict inside 48 hours. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL: Cody’s startup: https://www.graphed.com/ X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx