The Next $100B Market: Selling To AI Agents

In this solo episode, I break down the shift from a human-first internet to an agent-first one, where AI agents become the customers that discover, evaluate, pay, and recommend. I map the agent buying journey and the new infrastructure agents need: identity, tools, an inbox, memory, a wallet, and receipts. I ground it with concrete examples like AgentMail and Stripe's agent wallet, then show how to make your website agent-readable through structured docs, schemas, MCP tools, and executable actions. I close with rapid-fire startup ideas and my big prediction for the next ten years: build startups for agents. Timestamps: 00:00 – Intro 00:49 – The tweet: build startups for agents 01:47 – Old web vs. agent web 02:24 – The agent buying journey 04:38 – What agents need: identity, tools, inbox, memory, wallet, receipts 05:30 – Examples: AgentMail, Stripe agent wallet, support, procurement, MCP, travel agent 08:24 – Building an agent-readable website 09:31 – What does this change for Startups 11:55 – Rapid-fire startup ideas for agents 13:07 – Closing Thoughts Key Points I explain that AI agents are becoming the primary customers online, with agent traffic set to outnumber human traffic. I lay out the agent buying journey: finding, evaluating, transacting, using tools, and recommending to other agents. I list what agents need beyond what humans need: identity, tools, an inbox, memory, a wallet, and receipts. I walk through real examples like AgentMail, Stripe's agent wallet, support, procurement, MCP servers, and a travel agent. I show how to make a site agent-readable with structured docs, schemas, MCP tools, SDKs, OAuth, checkout, sandboxes, and receipts. I share rapid-fire startup ideas for the agentic era and frame my big prediction: build startups for agents. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/