what the heck is GEO (AI search, rankings, $$$)

what the heck is GEO (AI search, rankings, $$$)

Author: Greg Isenberg September 12, 2025 Duration: 23:49
Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages. Timestamps: 00:00 - Intro 00:51 - What is GEO/AI search? 02:18 - Who GEO is most effective for? 08:16 - How AI search actually functions 12:31 - Tools and strategies for optimizing for AI search 16:45 - Why are people obsessed with GEO 19:56 - Discussion of available tracking tools 22:41 - Final Thoughts on AI Search and GEO Key Points: • GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini • AI search works by expanding user queries into multiple derivative searches, then scraping top Google results • Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses) • Success requires getting your brand mentioned on multiple high-ranking pages that AI references The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

Greg Isenberg, the CEO of Late Checkout who has previously advised platforms like Reddit and TikTok, hosts a twice-weekly conversation designed to spark entrepreneurial thinking. The Startup Ideas Podcast is less about dry business theory and more about opening a window into the process of identifying opportunities. Each episode serves as a catalyst, presenting listeners with actionable concepts and the reasoning behind them. You'll hear Greg dissect market gaps, consumer behaviors, and emerging trends, translating them into tangible ideas for potential ventures. The aim is to build a consistent habit of creative exploration, pushing beyond the initial "what if" to consider the "how" and "why." This podcast functions as a regular dose of inspiration for anyone feeling stuck in a rut or simply curious about the mechanics of building something new. It’s a resource for aspiring founders, side-hustlers, and innovators who appreciate seeing the blueprint before the ground is broken. Tuning in means joining a forward-thinking dialogue where the next big idea might just click into place.
Author: Language: English Episodes: 100

The Startup Ideas Podcast
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