416: Growing Urban Spaces from the Ground Up with Ozark Green Roofs

416: Growing Urban Spaces from the Ground Up with Ozark Green Roofs

Author: Startup Junkie May 12, 2025 Duration: 32:38

Summary

In this engaging episode of Startup Junkies, hosts Daniel Koonce and Caleb Talley are joined by Lee Porter, founder and owner of Ozark Green Roofs. Lee shares the inspiring story behind her journey to starting a green roof company in Arkansas, rooted in her passion for landscape architecture and sustainability that began in college. After realizing there were no green roof companies in the area, Lee pivoted from her original career plans and took the entrepreneurial leap, launching Ozark Green Roofs in 2018 with support from Startup Junkie and her network.


The conversation explores the challenges and milestones of building a unique niche business, from early residential projects to high-profile commercial jobs such as the Fayetteville Public Library, First National Bank, Uptown Apartments, and most notably, the ambitious green roof for the Alice L. Walton School of Medicine. Lee details the technical and environmental benefits of green roofs, sharing how these projects contribute to sustainability, stormwater management, and improving urban environments.


Additionally, Lee discusses the importance of teamwork, mentorship, and her advisory board in growing the company. She highlights her recent steps into hiring and expanding her team, her commitment to offering employee benefits, and her ambitions to become the leading regional green roof provider. Through candid reflections on entrepreneurial challenges and the value of asking for help, Lee delivers an inspiring message about perseverance and building something meaningful in your own backyard. Tune in today!


Show Notes

(00:00) Introduction

(05:05) Lee’s Journey Starting Ozark Green Roofs

(09:27) The Alice L. Walton Green Roof Experience

(14:43) Reevaluating the Triple Bottom Line: People, Planet, Profit

(17:15) The Benefits of Advisory Boards

(19:31) Charitable Choice: Donations Over Payments

(24:19) Expanding the Ozark Green Roofs’ Team

(26:26) How Strategic Guidance is Growing Lee’s Business Passion

(29:15) Advice to Younger Self

(31:36) Closing Thoughts


Links

Daniel Koonce

Caleb Talley

Startup Junkie

Startup Junkie YouTube

Lee Porter

Ozark Green Roofs


Hosted by Jeff Amerine and the practical minds at Startup Junkie Consulting, The Startup Junkies Podcast digs into the real work of building a company. This isn't about abstract theory; it's a direct conversation on the stages every founder faces. You'll hear discussions on moving from a raw idea to a proven concept, the intricacies of strategic planning, and the daily grind of scaling operations. Episodes tackle leadership under pressure, effective marketing without a massive budget, and even the long-game considerations of exit strategies. The core of the podcast is built on conversations with those who have been in the trenches-seasoned business owners, resilient entrepreneurs, and specialists who offer actionable advice. The focus is consistently on tangible value, providing insights that can be applied directly to your own challenges. Tune in for a grounded perspective that aims to help you navigate each critical decision, pushing your venture forward one practical step at a time. It’s a resource for anyone who prefers honest talk about business growth over empty inspiration.
Author: Language: English Episodes: 100

The Startup Junkies Podcast
Podcast Episodes
13: Sabor y Tradición Guatemalteca con Mauricio Guerrero [not-audio_url] [/not-audio_url]

Duration: 46:19
Summary En este episodio de Startup Junkies En Español, conversamos con Mauricio Guerrero, propietario de 211 Café en Bentonville. Mauricio nos comparte su historia que inicia en Guatemala, su pasión por el café, las adv…
388: From Concept to Crypto: Building an NFT Platform [not-audio_url] [/not-audio_url]

Duration: 40:32
Summary In this episode of Startup Junkies, hosts Harrison Kitson and Daniel Koonce welcome Josh Owen and Daniel Fritsche to talk about their NFT trading platform, TradePort, which is the most comprehensive multi-chain N…
12: Sin Prisa pero sin Pausa con Diego Morales Ibarra [not-audio_url] [/not-audio_url]

Duration: 36:55
Summary En este episodio, nos sumergimos en la inspiradora historia de Diego Morales Ibarra, un líder comunitario dedicado y multifacético. Diego, originario de Guanajuato, México, nos comparte su viaje desde sus inicios…
386: Putting Life Before Work with LifeWork Talent [not-audio_url] [/not-audio_url]

Duration: 49:43
Summary In this week’s episode of Startup Junkies, hosts Caleb Talley and Daniel Koonce are joined by Rachel Heisten and Alissa Owsley, founding partners of LifeWork Talent, a consulting service helping organizations unl…
Business Buzz Ep. 5: Folly, Parks, and Cocktail Clubs with Lewis Chase [not-audio_url] [/not-audio_url]

Duration: 31:48
Summary On episode 5 of Business Buzz, host Daniel Koonce welcomes Fayetteville’s own Lewis Chase, one of the founders of Feed and Folly, City Park, and Guisinger Cocktail Club. Daniel and Lewis discuss Lewis’s backgroun…
11: De Pasíon a Negocio con Azalia Molina [not-audio_url] [/not-audio_url]

Duration: 27:49
Summary En este emocionante episodio, nos acompaña Azalia Molina, la talentosa dueña de Clever NWA, una destacada agencia de marketing que ha revolucionado el panorama empresarial. Azalia nos guía a través de su increíbl…
383: Eat My Catfish: A Journey of Grit, Gratitude, and Giving Back [not-audio_url] [/not-audio_url]

Duration: 34:09
Summary In this episode of the Startup Junkies Podcast, hosts Jeff Amerine, Caleb Talley, and Harrison Kitson are joined by Travis Hester, founder of Eat My Catfish, a successful catfish and seafood restaurant in Fayette…