453: The Power of Print in a Digital World

453: The Power of Print in a Digital World

Author: Startup Junkie May 25, 2026 Duration: 35:22

Summary

What happens when passion for storytelling meets the entrepreneurial spirit? In this episode of the Startup Junkies podcast, Danielle Keller, media entrepreneur, award-winning podcaster, and editor-in-chief of Northwest Arkansas’s beloved Peekaboo magazine, joins Daniel Koonce, Caleb Talley, and Ty Steele for a conversation packed with inspiration, nostalgia, and the realities of building community through storytelling.


Danielle shares her fascinating career journey, from her beginnings in California writing for school papers, through a detour in higher education, to diving fearlessly into documentary film, video production, and ultimately acquiring and revitalizing Peekaboo magazine. She details how Peekaboo, once a crucial parental resource before the rise of social media, became a passion project resurrected through grit, research, and community demand. The print magazine’s unique sensory experience illustrates the hunger for tangible connections in a digital age.


Listeners will delight in anecdotes about local mascot Ozzy the Ozark Fox, created by Danielle's daughter, and how family, authenticity, and real community voices shape every issue. The episode highlights the importance of collaboration, adaptability, and embracing both print and digital platforms as Peekaboo grows and evolves.


With future visions of podcasts, dynamic web offerings, and newsletters, Danielle reminds us that it’s never too late to pursue fresh dreams, amplify others’ voices, and savor the present. This episode is a must-listen for entrepreneurs, storytellers, and anyone who believes in the lasting power of local stories!


Show Notes

(00:00) Danielle’s Career Path in Media

(04:06) Starting Peekaboo for Parents

(09:48) Evaluating Print Magazine Revival

(18:10) Creating a Themed Editorial Calendar

(20:37) Seasonal Advertising Opportunities

(23:07) Expanding Digital Content

(33:21) Closing Thoughts


Links

Daniel Koonce

Caleb Talley

Ty Steele

Startup Junkie

Startup Junkie YouTube

Danielle Keller

Peekaboo Magazine


Hosted by Jeff Amerine and the practical minds at Startup Junkie Consulting, The Startup Junkies Podcast digs into the real work of building a company. This isn't about abstract theory; it's a direct conversation on the stages every founder faces. You'll hear discussions on moving from a raw idea to a proven concept, the intricacies of strategic planning, and the daily grind of scaling operations. Episodes tackle leadership under pressure, effective marketing without a massive budget, and even the long-game considerations of exit strategies. The core of the podcast is built on conversations with those who have been in the trenches-seasoned business owners, resilient entrepreneurs, and specialists who offer actionable advice. The focus is consistently on tangible value, providing insights that can be applied directly to your own challenges. Tune in for a grounded perspective that aims to help you navigate each critical decision, pushing your venture forward one practical step at a time. It’s a resource for anyone who prefers honest talk about business growth over empty inspiration.
Author: Language: English Episodes: 50

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