Strategic Communications – Why PR Alone Won’t Drive Business Growth w/ Jessy Wu (Edu)

Strategic Communications – Why PR Alone Won’t Drive Business Growth w/ Jessy Wu (Edu)

Author: Yaniv Bernstein and Chris Saad April 7, 2025 Duration: 45:48

Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.


In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.


In this episode, you will:

  • Learn why most fundraising announcements fall flat and fail to deliver ROI.
  • Understand the difference between vanity PR and strategic communications.
  • Discover Jessy's proven framework for building authority and influence.
  • Find out why PR campaigns should never be confined to a single channel.
  • Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.
  • Understand why attribution is so difficult in PR and how to work around it.
  • Explore the importance of aligning your PR efforts with clear business objectives.


The Pact

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Key links


Learn more about Chris and Yaniv

Work 1:1 with Chris: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Chris on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Credits

Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/

Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


For founders tired of abstract theory and looking for the concrete mechanics of building a high-growth company, The Startup Podcast offers a direct line to actionable knowledge. Hosts Yaniv Bernstein and Chris Saad bypass the usual interview format to deliver focused masterclasses and tactical advice drawn from their own decades in the trenches. Each episode digs into a specific challenge, whether it's navigating the nuances of raising Venture Capital, refining product strategy, or engineering sustainable growth. This isn't about general inspiration; it's a practical guide to adopting the distinct mindset and operational approaches that fuel Silicon Valley-style disruption. Listeners will find a clear roadmap covering the essential pillars: strategy, marketing, product development, and beyond. By consistently translating complex concepts into executable steps, this podcast serves as a vital resource for entrepreneurs determined to move beyond idea and into execution. Bernstein and Saad's combined experience provides a trusted foundation, making each session feel like a focused workshop aimed at building something that truly changes the game.
Author: Language: English Episodes: 100

The Startup Podcast
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