Two Simple Principles to Get Your Startup Noticed, and How to Apply Them (w/ Product Hunt CEO Rajiv Ayyangar)

Two Simple Principles to Get Your Startup Noticed, and How to Apply Them (w/ Product Hunt CEO Rajiv Ayyangar)

Author: Yaniv Bernstein and Chris Saad July 21, 2025 Duration: 57:17

Getting noticed is harder than ever, but Rajiv Ayyangar (CEO, Product Hunt) says most startups fail for a surprisingly simple reason: lack of clarity and velocity.


In this episode of The Startup Podcast, Rajiv explains what separates breakout startups from the thousands that never gain traction. Drawing on insights from hundreds of Product Hunt launches, Rajiv shares how to craft a tagline that resonates, why launching early (and often) is critical, and how velocity builds a powerful feedback flywheel that accelerates growth.


He also shares what Product Hunt’s biggest winners did differently, why clarity forces better product thinking, and how AI tools are changing the speed of iteration, giving today’s founders a unique advantage if they use them correctly.


In this episode:

  • Learn why clarity beats hype every time
  • How to craft a tagline that drives viral traction
  • Why velocity builds trust and better user feedback
  • The power of launching early (and re-launching often)
  • Lessons from Notion, Superbase & other Product Hunt standouts


Whether you’re planning your first launch or trying to reignite growth, this conversation is packed with actionable lessons for founders who want to stand out.


The Pact 

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Key links

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Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/  

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/  

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/


Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/



For founders tired of abstract theory and looking for the concrete mechanics of building a high-growth company, The Startup Podcast offers a direct line to actionable knowledge. Hosts Yaniv Bernstein and Chris Saad bypass the usual interview format to deliver focused masterclasses and tactical advice drawn from their own decades in the trenches. Each episode digs into a specific challenge, whether it's navigating the nuances of raising Venture Capital, refining product strategy, or engineering sustainable growth. This isn't about general inspiration; it's a practical guide to adopting the distinct mindset and operational approaches that fuel Silicon Valley-style disruption. Listeners will find a clear roadmap covering the essential pillars: strategy, marketing, product development, and beyond. By consistently translating complex concepts into executable steps, this podcast serves as a vital resource for entrepreneurs determined to move beyond idea and into execution. Bernstein and Saad's combined experience provides a trusted foundation, making each session feel like a focused workshop aimed at building something that truly changes the game.
Author: Language: English Episodes: 100

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