Inside the world of "Looksmaxxing" - The Sunday Story

Inside the world of "Looksmaxxing" - The Sunday Story

Author: The Times March 15, 2026 Duration: 32:17

From the shadowy corners of incel forums, a new obsession was quietly emerging. To succeed, financially, socially and sexually, you need to level up your face and frame. Enter “Looksmaxxing”, the idea that how you look can be engineered to perfection to maximise your full aesthetic potential. It's a TikTok-fuelled culture of mogging, "bone-smashing", and glow-ups - and a way for young men to measure beauty, status, and self-worth. How far will some go to “max” their looks? Is it vanity, or a survival strategy in a hyper-visual world? And what does it reveal about the state of men’s mental health today?


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Host: Rosie Wright

Guest: Jack Burke, times contributor.

Producer: Dave Creasey

Read more: Looksmaxxing: the worrying new extreme teenage trend

Image: Getty Images

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Each morning, The Story arrives with a clear purpose: to move beyond the headlines and explore the forces and people shaping our world. Guided by the experienced reporting of Manveen Rana and Luke Jones, this daily podcast from The Times delves into the most significant political developments and news events with a level of depth and context that only their global network of journalists can provide. You’ll hear more than just summaries; you’ll get a nuanced understanding of why a story matters, who it impacts, and what might happen next. The analysis is sharp and the storytelling is compelling, designed to fit into your morning routine seven days a week. It’s a direct line to the frontline reporting and editorial expertise of one of the world’s most respected news organizations. This consistent, in-depth approach makes the podcast a reliable resource for anyone looking to truly comprehend the day’s events. Supported by readers of The Times and The Sunday Times, the production maintains a commitment to journalistic integrity and thorough exploration, ensuring every episode provides substance and clarity.
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