592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

Author: FirmsConsulting.com & StrategyTraining.com October 8, 2025 Duration: 54:47
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.

 

Key discussion points include:

  • The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives.

  • How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented.

  • Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity.

  • Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI.

Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

 

📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ

 

Here are some free gifts for you:

 

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

 

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

 

Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build

 

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo


Tune into The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving for conversations that move beyond abstract theory and into the practical mechanics of decision-making. Hosted by the teams behind FirmsConsulting.com & StrategyTraining.com, this series connects you directly to the minds shaping how organizations and individuals operate. Each episode features a diverse roster of guests, including sitting CEOs, senior partners from top consulting firms, acclaimed academics, and even high performers from sports and the arts, all dissecting pressing challenges in business and society. What you'll hear is a deep, unfiltered exchange of ideas on applying strategic frameworks, exercising genuine leadership, and honing the critical thinking required to solve complex problems. The dialogue is built for professionals aiming to advance their careers, managers seeking more effective tools, and anyone interested in the disciplined thought processes that drive success. This podcast serves as an audio companion for those who want to learn from real-world application, not just textbook cases. By focusing on the interplay between strategy, leadership, and problem-solving, it provides actionable insights you can use immediately in your own work and life.
Author: Language: English Episodes: 100

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The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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