664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

Author: FirmsConsulting.com & StrategyTraining.com June 29, 2026 Duration: 52:15

For this episode, let's revisit a strategy skills classic interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book delivers a concise and insightful take on how to transform your ability to persuade others regardless of the setting. Persuade is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence regularly. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

Andres Lares is the Managing Partner at Shapiro Negotiations Institute. Lares' expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns, Brooklyn Nets, and more, to developing online content for facilitating real estate, advisory, media, banking, and pharmaceutical programs. He is a guest lecturer on negotiation and influencing at various universities, including Ohio University, and annually teaches a sports negotiation course at Johns Hopkins University. Lares is a recognized contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, and many more. He is quoted in Forbes, Business Insider, Fast Company, MarketWatch, and Huffington Post. 

Get Andres's book, Persuade: The 4-Step Process to Influence People and Decisions, here: https://www.shapironegotiations.com/resources/books/persuade/

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Tune into The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving for conversations that move beyond abstract theory and into the practical mechanics of decision-making. Hosted by the teams behind FirmsConsulting.com & StrategyTraining.com, this series connects you directly to the minds shaping how organizations and individuals operate. Each episode features a diverse roster of guests, including sitting CEOs, senior partners from top consulting firms, acclaimed academics, and even high performers from sports and the arts, all dissecting pressing challenges in business and society. What you'll hear is a deep, unfiltered exchange of ideas on applying strategic frameworks, exercising genuine leadership, and honing the critical thinking required to solve complex problems. The dialogue is built for professionals aiming to advance their careers, managers seeking more effective tools, and anyone interested in the disciplined thought processes that drive success. This podcast serves as an audio companion for those who want to learn from real-world application, not just textbook cases. By focusing on the interplay between strategy, leadership, and problem-solving, it provides actionable insights you can use immediately in your own work and life.
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