Transforming Desert into Profitable Plantations

Transforming Desert into Profitable Plantations

Author: Paul Ellis January 21, 2024 Duration: 29:51
According to the United Nations desertification caused by climate change affects a third of Earth’s land surface. This is a growing problem for the 250 million people directly impacted by the degradation of formerly fertile land. Wissal Ben Moussa, Co-founder and Chief Agricultural Officer of Sand to Green, says this Moroccan startup can transform a patch of desert into a sustainable and profitable plantation in five years and the firm’s technology can be deployed anywhere there is a source of brackish water, which Sand to Green desalinates using solar-powered technology. In today’s SFP episode we will unpack some of the opportunities that Sand To Green offers for investors interested in sustainable and profitable agricultural ventures.

Hosted by Paul Ellis, The Sustainable Finance Podcast is a resource for investors and financial advisors looking to move beyond the buzzwords and understand the practical realities of integrating environmental, social, and governance principles into portfolios. This isn't about abstract theory; it's a series of direct conversations with the people shaping the industry-from asset managers and analysts to corporate leaders and policy experts. Each episode digs into how sustainability metrics are being applied, what constitutes genuine impact versus marketing, and where the real financial opportunities and risks lie. You'll hear detailed discussions on evolving regulations, new investment vehicles, and the tangible data driving decisions. By focusing on these candid interviews with pioneers, the podcast provides a clear-eyed view of a rapidly changing landscape, offering actionable insights for anyone navigating the intersection of capital and responsibility. Tune in for a grounded perspective that equips you to participate in this critical shift within modern finance.
Author: Language: en-us Episodes: 100

The Sustainable Finance Podcast
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