Corinne Lefebvre on Building River Organics: Plastic-Free, and Organic Makeup

Corinne Lefebvre is the founder of River Organics, a Top Rated brand in our Sustainable Jungle Brand Rating System. Based in North Carolina, River Organics creates vegan, cruelty-free, and plastic-free makeup made from mostly certified organic, plant-based ingredients, using lab-made, conflict-free mica and compostable packaging. In this episode of the Sustainable Jungle Podcast, Joy speaks with Corinne about her personal journey, from art history student to beauty founder, how she’s continuing the mission she began with her late husband Fabien Scorza, and what it’s been like building a small-batch brand that is prioritizing both health and impact (an unusual combo!). 🎥 Watch the full video and join the discussion on our Substack. 🎧 Or listen to the audio version right here, in the show notes (or wherever you get your podcasts). In this episode we cover: Corinne’s personal background and path from art history to sustainable, plastic-free beauty The founding story of River Organics Corinne’s clear passion for creating high performing products from organic ingredients & compostable packaging Lessons from running a zero-waste, small-batch operation Why River Organics earned our Disrupting (Top-Rated) badge in our Brand Rating System Corinne’s reflections on the beauty industry today and the changes she’d like to see in the industry Members-Only Bonus Segment In the bonus segment, Corinne shares a deeply personal look at what it’s been like to carry River Organics forward, the toughest moments she’s faced, and the values that continue to guide her work. Access the bonus content by becoming a member on Substack. Other Ways to Support the Podcast If you enjoyed this episode, we’d love your support: Follow or subscribe wherever you listen Share with a friend Subscribe for more inspiring brand stories Leave a review, we’d love your feedback!