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The Boring Businesses That Quietly Make Millions

The Boring Businesses That Quietly Make Millions

Author: Nick Huber August 9, 2026 Duration: 17:50
The Sweaty Startup
BusinessEntrepreneurship

Most people think entrepreneurship is about big ideas, venture capital, and building the next tech unicorn. I don't see it that way.

In this conversation, I break down why almost every business ends up looking the same at scale and why chasing passion is one of the worst ways to start. I talk about how I think about opportunity, why "boring" businesses win, and how geography can be your biggest advantage.

We get into what it actually takes to build something real: hiring, firing, delegating, and making tough decisions. I explain how I approach leadership, how I think about incentivizing people, and why not everyone in your company should want to be the CEO.

I also share how I evaluate businesses, what I look for in underserved markets, and why simple services like cleaning, moving, or fixing things can outperform flashy startups if you execute well.

At the end of the day, this isn't about ideas. It's about execution, leverage, and putting yourself in a position to win over a long period of time.

Grow your business:  

https://sweatystartup.com/events

 

Book:  

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  

 

Newsletter:  

https://www.nickhuber.com/newsletter  

 

My Companies:  

Offshore recruiting – https://somewhere.com  

Cost segregation – https://recostseg.com  

Self storage – https://boltstorage.com  

RE development – http://www.boltbuilders.com  

Brokerage – https://nickhuber.com  

Paid ads – https://adrhino.com  

SEO – https://boldseo.com  

Insurance – https://titanrisk.com  

Pest control – https://spidexx.com  

 

Sell a business:  

http://nickhuber.com/sell  

 

Buy a business:  

https://www.nickhuber.com/buy  

 

Invest with me:  

http://nickhuber.com/invest  

 

Social Profiles:  

X – https://www.x.com/sweatystartup  

Instagram – https://www.instagram.com/sweatystartup  

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  

LinkedIn – https://www.linkedin.com/in/sweatystartup  

 

Podcasts:  

The Sweaty Startup & The Nick Huber Show  

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  

 

Free PDF – How to analyze a self-storage deal:  

https://sweatystartup.ck.page/79046c9b03

 


Forget the theory and get into the trenches. The Sweaty Startup is a direct conversation about building real businesses from the ground up. Host Nick Huber, a successful entrepreneur himself, cuts through the noise to share the practical principles, strategies, and methods that actually grow companies. Each episode focuses on actionable advice you can use immediately, whether you're just starting out or looking to scale. This podcast is built on the belief that success comes from rolling up your sleeves and doing the work-the sweaty, often overlooked fundamentals that create lasting value. You'll hear straightforward discussions on operations, hiring, marketing, and profitability, all delivered without fluff. It’s for anyone who prefers clear, direct talk over inspirational platitudes and wants a reliable source of hard-won knowledge. Tune in to make your vision a concrete reality.
Author: Language: English Episodes: 50

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The Sweaty Startup
Podcast Episodes
How I Pulled Off a $52M Acquisition | with Acquiring Minds [not-audio_url] [/not-audio_url]

Duration: 1:41:01
This is the full conversation I had with Will Smith and Niklas James on the Acquiring Minds podcast in April of 2025. We broke down how I bought Somewhere.com, how I run my real estate private equity firm, and how I leve…
From Chaos to Capital: How I Built Wealth Through Grit and Smart Bets [not-audio_url] [/not-audio_url]

Duration: 17:46
Nick Lamagna and I sat down to talk about what really happens when you're in the trenches, when the deals are falling apart, the pressure's on, and you're questioning everything. We got into the difference between chasin…
Controversial Takes That Might Save Your Life [not-audio_url] [/not-audio_url]

Duration: 10:28
Elijah and I dive into some of my most controversial takes, things I believe today that most people will agree with in 20 years. From mouth breathing and marriage to AI and heart disease, this episode is packed with stuf…
How Great Founders Build Stress Tolerance and Teams That Win [not-audio_url] [/not-audio_url]

Duration: 21:40
Alisa and I dug deep into what separates great founders from the rest. We talked about building stress tolerance like a muscle, hiring people who actually care, and the difference between delegation and abdication. We al…
How to Make Millions as a Solo Operator Without Building a Big Team [not-audio_url] [/not-audio_url]

Duration: 18:21
In this episode, I sat down with Rod Santomassimo to talk about building a lean, profitable business without chasing scale for the sake of ego. Rod's a master at helping solo operators punch above their weight by focusin…
How Discipline at Home Builds Winners in Business and Life [not-audio_url] [/not-audio_url]

Duration: 18:18
Dustin Burnham and I sat down to talk about parenting, leadership, and the hard lessons that shape resilient people. We dug into what it really takes to raise kids who can think for themselves, handle stress, and create…
Building Lean Teams and Big Empires with Brandon Turner [not-audio_url] [/not-audio_url]

Duration: 22:57
Brandon and I dive deep into what it actually takes to build real businesses that last. We talk about hiring global talent, keeping overhead lean, scaling across multiple companies, and why most people overcomplicate eve…

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