The Behind-the-Scenes Jockeying for $10M Super Bowl Ads

The Behind-the-Scenes Jockeying for $10M Super Bowl Ads

Author: The Ringer February 5, 2026 Duration: 32:49
Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever wonder what Hollywood executives are really arguing about in their private meetings, or how the fate of a billion-dollar franchise gets decided over a tense lunch? That’s the kind of access you get with The Town with Matthew Belloni. Hosted by Puck founding partner Matt Belloni, this isn't just industry gossip-it's a direct line to the mechanics of entertainment, powered by exclusive reporting and decades of insight. Each episode pulls back the curtain on the stories behind the stories, whether it's the strategy of the latest streaming war or the creative battles inside a Marvel movie. Several times a week, Belloni sits down with the major players themselves: the dealmakers, studio heads, and journalists who are shaping what we watch. Their conversations cut straight to the core of what’s getting made and why, pinpointing who’s winning and who’s losing in real time. Listening to this podcast feels like having a front-row seat to the most important conversations in show business, the ones that happen after the cameras stop rolling. For anyone fascinated by the intersection of power, money, and creativity in culture, The Town delivers the unfiltered context that turns headlines into understanding.
Author: Language: English Episodes: 100

The Town with Matthew Belloni
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