E84: Lessons in Self-Distro with Phillip McLamb of Resident Culture

E84: Lessons in Self-Distro with Phillip McLamb of Resident Culture

Author: Small Batch Standard April 26, 2024 Duration: 38:09
In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024. From day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year. A few topics we explore: 1. The pros and cons of leasing vs. purchasing a fleet of vehicles. 2. The value of maintaining control over your brand's distribution rights. 3. When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.” If you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode.

Every week on The True Craft Podcast, hosts Chris Farmand and Katy Noel pull up a chair for the kind of frank talk you’d usually only get in a private office or after hours at a trade show. This isn’t about surface-level success stories. Instead, each episode features a genuine conversation with a craft business owner, digging into the real and often messy details of running an operation. You’ll hear about the specific hurdles they’ve faced, the unexpected opportunities they’ve seized, and the tough, daily decisions that define life as an entrepreneur in this hands-on world. Created by Small Batch Standard, the podcast serves as an essential resource for practitioners who want to move beyond theory and into the practical realities of management and growth. The discussions are grounded, insightful, and focused entirely on the experiences of people who are actually doing the work, making it a unique listen for anyone building a business with their own hands. Tune in for a dose of honesty and actionable perspective that cuts straight to the heart of what it means to be a craft owner today.
Author: Language: English Episodes: 100

The True Craft Podcast
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