20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

Author: Harry Stebbings January 31, 2026 Duration: 1:01:24

Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more.

AGENDA:

00:00 — The AI Agent Revolution: 93% Automation?

03:55 — Why I'm Buying TWO Super Bowl Ads This Year

08:58 — The $100M Marketing Secret: Brand vs. Performance

13:28 — Why LTV is Bullshit (and What You Should Use Instead)

18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage

27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway

31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It

36:11 — Stop Selling the "Why": Put the Product in the Center

47:57 — Will AI Make You Unemployed? A Warning for Marketers

52:27 — Why Celebrity Endorsements Never Work

 


Hosted by Harry Stebbings, The Twenty Minute VC (20VC) pulls back the curtain on the high-stakes worlds of venture capital and startup building. Each episode is a compact, twenty-minute dive into the minds shaping the future of technology. You’ll hear candid conversations with legendary investors, the very individuals who fund and guide the next generation of companies, featuring voices like Sequoia's Doug Leone and Benchmark's Bill Gurley. Beyond the capital, this podcast dedicates time to the founders themselves. Weekly, Stebbings sits down with transformative entrepreneurs such as Spotify's Daniel Ek, LinkedIn's Reid Hoffman, and Snowflake's Frank Slootman, unpacking the real journeys behind their iconic companies. The format is direct and focused, cutting straight to the core insights on funding strategies, pitch dynamics, and the personal philosophies that drive success. Tuning into this podcast means gaining an unfiltered perspective from both sides of the table, all delivered in a concise and accessible style that fits into your day.
Author: Language: English Episodes: 100

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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