How Big Brothers Big Sisters Ottawa Empowered Youth With a $500K Social Enterprise

In this episode of The Unfiltered Nonprofit Podcast, Susan Ingram, Executive Director of Big Brothers Big Sisters Ottawa, shares how her leadership helped turn a small idea into a thriving social enterprise. Thrive Select Thrift started with just three clothing bins and a $5,000 investment in 2015. Today, it has grown into a successful thrift store that has diverted over 1.5 million pounds of clothing from landfills, generated nearly $500,000 in revenue, and provided 4,448 hours of job training for youth. Beyond raising funds, Thrive Select Thrift has become a key part of their mission, offering mentorship and a safe space for young people to learn and grow.

Susan's leadership played a big role in making this happen. With a background in operations and business, she brought practical skills to the nonprofit world, combining strong planning with a "start small" approach. She credits partnerships with organizations like RBC and a supportive board of directors for helping her overcome challenges. Susan also shares how nonprofits often shy away from risks, but by taking small, thoughtful steps—like piloting with a few bins before opening a store—she was able to build confidence in the project and make it work.

For Big Brothers Big Sisters Ottawa, Thrive Select Thrift is more than just a revenue stream. The store provides a physical space for the community to connect with their mission, meet the youth they support, and see their impact firsthand. Susan explains how this has helped showcase their work, which is often hard to "see" since mentorship relationships happen privately. The store also gives young people real-world job training, helping them build skills and a sense of belonging that will stay with them long after their time in the program.

Are you looking for new ways to support your nonprofit's mission and diversify your revenue? What small steps could you take to test an idea and build toward something bigger? This episode is full of insights for nonprofit leaders ready to take the leap into social enterprise.