How this ED Turned $500 Sponsorships into $50,000 Wins

How this ED Turned $500 Sponsorships into $50,000 Wins

Author: Cherry Chan December 11, 2024 Duration: 29:14

Get ready for an insightful and inspiring episode of the Unfiltered Nonprofit Podcast! This week we are sitting down with Paul Lansbergen, a Certified Association Executive and seasoned nonprofit leader with over 30 years of experience in public policy, association management, and advocacy. Paul's journey is proof that with the right mindset, challenges can turn into opportunities.

Paul shares how volunteering kick-started his career, opening doors to his first major role on Parliament Hill and teaching him the power of building strong networks. He also takes us behind the scenes of his transformative work with the Fisheries Council of Canada, where he revitalized their annual conference—rebranding it, boosting sponsorships, and turning it into a significant revenue driver that grew profits to $50,000. Paul's strategic decisions also doubled the organization's budget and increased reserves by 50%, showcasing his ability to balance financial growth with mission-driven work.

But it's not all smooth sailing. Paul opens up about navigating career setbacks, staying resilient through tough transitions, and the lessons he's learned about persistence and adaptability in nonprofit leadership. He emphasizes the importance of aligning decisions with a clear strategic plan and finding creative ways to make a lasting impact, no matter the resources at hand.

Packed with practical tips, personal stories, and a touch of humor, this episode is a must-listen for nonprofit leaders, executive directors, or anyone passionate about leadership and making a difference. Whether you're looking to grow your organization, sharpen your leadership skills, or just hear an inspiring career journey, you won't want to miss this episode.


Hosted by Cherry Chan, The Unfiltered Non-Profit: Leaders Share It All pulls back the curtain on what it truly takes to run a mission-driven organization. This isn't a series of polished success stories; instead, each conversation goes deep into the operational realities that leaders grapple with daily. You'll hear about budget crises that threatened to shut doors, the complexities of team dynamics under pressure, and the strategic pivots that saved programs. Chan guides these discussions with a focus on practical management and the less-glamorous, behind-the-scenes work that sustains impact. The result is a candid resource for anyone involved in the business of change, from seasoned executives to board members and aspiring founders. Tuning into this podcast feels like gaining access to a private roundtable where honesty is the only policy, offering lessons that are immediately applicable. It captures the full, unfiltered journey of non-profit leadership-the setbacks, the hard-won victories, and the relentless pursuit of making a difference.
Author: Language: English Episodes: 39

The Unfiltered Non-Profit: Leaders Share It All
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