Your Website Can't Compete With This New Rule

Your Website Can't Compete With This New Rule

Author: Jim James June 25, 2026 Duration: 38:47
Get Noticed! Send a text. 92% of businesses are failing at AI search visibility — and your own website can't fix it. Why do so many brands have become invisible to ChatGPT, Claude, and Google AI Overviews — and what founders can do about it right now. Farzad Rashidi, CEO of Respona, reveals how LLMs actually decide which brands to recommend, why topical authority on other people's websites matters more than your own, and how small businesses can compete with a fraction of the budget by targ...

There’s a quiet space between the grand vision and the daily grind where practical business building actually happens. That’s the territory explored in The UnNoticed Entrepreneur, hosted by Jim James. Drawing on a lifetime of launching and running companies across three continents since 1995-including a multi-office PR agency-Jim moves past abstract theory. Each conversation, whether with a fellow entrepreneur or a specialist, digs into the tangible realities of crafting a brand and creating consistent lead flow. The focus is relentlessly practical: you’ll hear specific tools and actionable tactics designed to be implemented almost immediately. This isn't about overnight fame; it's about the steady, often overlooked work that builds durable ventures. Alongside the podcast, Jim extends the conversation through a companion magazine and newsletter, creating a full ecosystem of support. Tune in for grounded insights from someone who has navigated the complexities of global entrepreneurship and is focused on sharing what truly works.
Author: Language: English Episodes: 50

The UnNoticed Entrepreneur
Podcast Episodes
Living the Entrepreneurial Dream [not-audio_url] [/not-audio_url]

Duration: 32:18
Get Noticed! Send a text. Are you an entrepreneur feeling trapped by your business, working endless hours with little time for life? Join Ral West's inspiring journey from running a Hawaiian holiday travel business to be…
From Aerospace to Podcast Matchmaking Magic [not-audio_url] [/not-audio_url]

Duration: 34:33
Get Noticed! Send a text. Struggling to find quality podcast guests or break through the noise of endless pitches? Join Jim James as he interviews Alex Sanfilippo, founder of PodMatch, who's revolutionising podcast guest…
Intellectual Property: Your Secret Weapon [not-audio_url] [/not-audio_url]

Duration: 36:58
Get Noticed! Send a text. Are you an entrepreneur struggling to protect your most valuable business asset—your intellectual property? Join Jim James as he delves into the critical world of IP protection with Jeff Holman,…
Gifting: Your Marketing Secret Weapon [not-audio_url] [/not-audio_url]

Duration: 33:08
Get Noticed! Send a text. Are you struggling to cut through the digital noise and make meaningful connections with prospects and clients? Join Jim James as he interviews Kris Rudeegraap, co-founder of Sendoso, who reveal…
Entrepreneurship with Environmental Heart [not-audio_url] [/not-audio_url]

Duration: 35:11
Get Noticed! Send a text. Struggling to balance your passion for meaningful work with financial stability? Join Jim James's UnNoticed Entrepreneur podcast as he interviews Callum Armstrong, a New Zealand-based marketing…
Building Business Super Fans [not-audio_url] [/not-audio_url]

Duration: 31:22
Get Noticed! Send a text. Struggling to turn customers and employees into passionate advocates for your business? Discover the art of creating "business super fans" with Frederick Dudek, an engineering-turned-marketing e…
Three Videos Every Business Needs [not-audio_url] [/not-audio_url]

Duration: 31:23
Get Noticed! Send a text. Struggling to make professional videos that won't damage your brand's reputation? In this episode, video production expert Josh Schaidt reveals why not all content is created equal and shares th…
Productize Your Way to Profit [not-audio_url] [/not-audio_url]

Duration: 34:18
Get Noticed! Send a text. Are you trapped in the feast-or-famine cycle of consulting, constantly trading time for money? Jay Melone shares how he achieved an extraordinary 1,810% profit growth by transforming his consult…
Turn Text Into Talking Gold [not-audio_url] [/not-audio_url]

Duration: 33:57
Get Noticed! Send a text. Are you losing potential customers because your website content is text-only? In this episode, Ron Jaworski, co-founder and CEO of Trinity Audio, reveals how businesses can transform their writt…