Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon

Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon

Author: Jordan West February 4, 2025 Duration: 35:25
The Unofficial TikTok Shop Podcast with Jordan West
BusinessMarketing

Send us a text

The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.

In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. 

With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today’s ecommerce landscape.


Listen and learn in this episode!


Key Takeaways from the Ep:


  • Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.
  • Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.
  • Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.
  • Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.
  • Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.
  • Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.


Podcast Guest:


Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. 

Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. 




Growth Plan: www.upgrowthcommerce.com/grow

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast




If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

Official website RSS
The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
The Secret Tiktok Shop Momentum playbook (How to win in 2026) [not-audio_url] [/not-audio_url]

Duration: 50:58
In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by…
Give Me 99 Seconds & I’ll Show You How TikTok Shop Actually Scales [not-audio_url] [/not-audio_url]

Duration: 1:12
In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what alr…
TikTok Shop 2026 Blueprint (The Creator Strategy Scaling Brands Fast) [not-audio_url] [/not-audio_url]

Duration: 50:32
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Bluepr…
TikTok GMV Max ROI Is Lying to You (Here’s What’s Really Inside) [not-audio_url] [/not-audio_url]

Duration: 18:04
TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended…
The Creator Scarcity Problem No One Talks About [not-audio_url] [/not-audio_url]

Duration: 46:47
In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.…
AI Content Is Dying & Creators Are Taking Over [not-audio_url] [/not-audio_url]

Duration: 41:36
In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce…
How We Scaled This Brand From $4 A Day To 6x ROAS In 12 Days [not-audio_url] [/not-audio_url]

Duration: 12:04
Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a str…

«1234567...10»