Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy

Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy

Author: Jordan West April 16, 2025 Duration: 26:51
The Unofficial TikTok Shop Podcast with Jordan West
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If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.


And here’s the wild part...


They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta


In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.


We go deep on:

  1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
  2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
  3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad


This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.


If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.


🔗 Connect with Kareem:

LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: kareem@veiled.com


Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 


Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.



We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow



Join my Skool community and connect with other eCommerce brand owners and marketers!


https://www.skool.com/tiktokshopelite/about


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

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The Unofficial TikTok Shop Podcast with Jordan West
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