Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher

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You spent thousands on influencer marketing… and barely got a sale.

The problem isn’t the creator.

 It’s your system.

In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.

This is for you if:

You’ve run influencer campaigns and saw little-to-no return


You’re still paying flat fees with no tracking or affiliate backend


You want to build a repeatable influencer model that scales with your brand


What you’ll learn:

The 3 biggest reasons influencer campaigns flop


How to structure hybrid affiliate deals with upside for both sides


Why Spark Ads should come after performance proof—not before


How to stop treating creators like props—and start treating them like partners

👇 Reference Data

 Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact

Timestamps:
00:00 - You spent $5K… and got 3 comments
 01:10 - The real problem with most influencer campaigns
 02:44 - Followers ≠ customers
 04:05 - The product/creator misalignment mistake
 05:30 - Why one-time posts don’t build brand equity
 07:00 - Flat fee deals are killing your performance
 08:36 - The biggest reason your campaign flatlined
 10:15 - What top-performing brands do differently
 12:00 - How to treat creators like partners
 13:40 - Segmenting creators like a sales team
 15:05 - The Spark Ads playbook (that actually works)
 16:50 - The UGC comp model that drives volume
 18:10 - How to build an always-on influencer engine
 19:40 - Your next move: structure, spark, system
 21:00 - Final thoughts + audit your past campaigns

If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.

Let’s build the machine. Not just the moment.