Ep 637: The AI For Ecommerce Expert - Brands - This Will Change How You Use AI Forever

Ep 637: The AI For Ecommerce Expert - Brands - This Will Change How You Use AI Forever

Author: Jordan West May 15, 2025 Duration: 36:21
The Unofficial TikTok Shop Podcast with Jordan West
BusinessMarketing

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Still just using ChatGPT for copy and a few product images?


You’re 10% of the way there.


In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.


We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.


Time Stamps:

  • 00:01 – 03:00 → Intro & founder backstory
  • 04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch
  • 06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos
  • 17:25 – 25:00 → What is Optimizr and how it improves email campaigns
  • 19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical
  • 28:00 – 30:00 → Shift from attributed to incremental revenue
  • 31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale
  • 35:00 – 36:30 → Secret to scaling: Great product + clear ROI


What you’ll learn:
 – The best AI tools for e-commerce right now (and what to avoid)
 – Real examples of how AI is used in e-commerce businesses for 3–5x engagement
 – Why sender identity is the secret weapon in your email performance
 – The death of “attributed revenue” — and what incremental revenue actually means
 – How to scale human connection with AI… without losing trust


Connect with Debarshi:
LinkedIn: linkedin.com/in/debarshi-chaudhuri
Website: https://www.trymaverick.com/optimizer
Email: debarshi@themavericklab.com


If you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.


Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.




If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

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The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
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Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.Hi, I’m Jordan West…
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My Favourite AI Tools For Ecommerce [not-audio_url] [/not-audio_url]

Duration: 52:26
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
How To Use A.I. Ad Creative in 2025 (And What You NEED To Avoid!) [not-audio_url] [/not-audio_url]

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Send us a textUnlock the secret to high-impact ad creative and stop fighting the algorithms!In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about a…
The Bundle Strategy We Use To Print Cash (Even on Slow Days) [not-audio_url] [/not-audio_url]

Duration: 11:38
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…

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